How to Run Your Business Like a Girl
Elizabeth Cogswell Baskin(Author)
Adams Media Corporation (Publisher)
Published on 1. September 2005
Book
Paperback/Softback
256 pages
978-1-59337-455-6 (ISBN)
Description
Why are women more successful running their own businesses? Because they run them like girls. In this book, successful business owner Elizabeth Cogswell Baskin gives readers the true nitty-gritty details of what it really means to start and run a business like a girl, including a narrative yet instructional look at how to build a business, action items that reinforce the ideas and strategies in the book, and start up short cuts that will help readers develop and execute their own business plans. How to Run Your Business Like a Girl takes readers through the back rooms tour of three successful women-owned companies, providing first hand accounts of how these entrepreneurs deal with the various stages of the business cycle. Most importantly, How to Run Your Business Like a Girl shows readers to have a great business and a life - at the same time.
More details
Language
English
Place of publication
Holbrook, MA
United States
Target group
Professional and scholarly
Product notice
With flaps
Dimensions
Height: 203 mm
Width: 152 mm
ISBN-13
978-1-59337-455-6 (9781593374556)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Elizabeth Cogswell Baskin is the president/creative director of an Atlanta based ad agency with national and global clients including UPS, Porsche Cars, Motorola Wireless and more.