Infinite Selling
The modern approach to high-velocity revenue generation and realization
2nd Edition
Will be published approx. on 10. March 2026
Book
Paperback/Softback
232 pages
978-1-78860-926-5 (ISBN)
Description
Sales is dead. Long live selling.
The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships - they seek partners who understand their journey, anticipate friction, and deliver value at every stage.
Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.
At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars - Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute - you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.
Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.
The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships - they seek partners who understand their journey, anticipate friction, and deliver value at every stage.
Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.
At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars - Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute - you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.
Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.
More details
Edition
2nd edition
Language
English
Place of publication
Tadley
United Kingdom
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 15 mm
Weight
358 gr
ISBN-13
978-1-78860-926-5 (9781788609265)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
James Barton | Matt Webb
Infinite Selling
The modern approach to high-velocity revenue generation and realization
E-Book
03/2026
2nd Edition
Practical Inspiration Publishing
€9.49
Available for download
Persons
Heading up Revenue Solutions at the multi-award-winning Mentor Group, James brings over 25 years of commercial, sales, sales enablement, technology and enablement development experience and is focused on developing the next generation of digital enablement and applications to drive revenue performance for clients across the globe.
As CEO at the multi-award-winning Mentor Group, Matt brings over 25 years of sales and sales enablement experience to clients and has a mission to help redefine the profession of selling.
As CEO at the multi-award-winning Mentor Group, Matt brings over 25 years of sales and sales enablement experience to clients and has a mission to help redefine the profession of selling.
Content
Introduction - Sales is Dead, Selling Is Alive
Part 1 - The foundations of Infinite Selling
Chapter 1 - The Infinite Seller - A Guide, Not a Dictator
The Attributes of the Infinite Seller
Being Digitally Literate
Being Buyer Focused
Being Agile
Strategic Thinker
Being a Continuous Learner
Being Revenue Oriented
Being Values-Driven
Attributes to Actions
Chapter 2 - Mental Fitness - The Foundation of Sales Performance
Build Your Core
Mental Fitness or Mental Health
Improved Focus and Concentration
Better Emotional Control
Improved Creativity
Better Customer Relationship Management
Increased Resilience
Make Mental Fitness the Centre of Your Selling Skills
Talk about It
Chapter 3 - Revenue, Not Sales
Sales Is dead - Long Live Revenue
One for All
The Truth about CROs
The Infinite Motion
Grit or Quit
Importance of Influence
Chapter 4 - How Big Is Your Pie?
Scarcity or Abundance
Breaking Bad
Fun or Folly
Fight, Flight, or Fright
More pie, vicar?
Carrots, Sticks, and Cabbages
Part 2 - The INFINITE Methodology
Chapter 5 - A map, Not a Process
Maps vs Routes
This Is a No-Sherpa Zone
Who Are You?
Fuel or Friction - Why Deals Can Stall
The Shortest Route Is Not Always the Best
Building Your Map
Chapter 6 - The Infinite Methodology
What Is a Methodology Anyway?
Why Qualification Matters More Than Anything Else
INFINITE - It's All in the Name
Chapter 7 - I - How do we generate INTEREST?
Chapter 8 - N - How can we best establish the NEED (for the product and/or next step)?
Chapter 9 - F - How can we reduce the FRICTION?
Chapter 10 - I - How can we understand the buyer's INTENT and they understand ours?
Chapter 11 - N - How can we help them NAVIGATE to discover the best solution for them?
Chapter 12 - I - How can we INSPIRE them to take action and the next step?
Chapter 13 - T - How can we ensure our TIMING is right?
Chapter 14 - E - How can we help them EXECUTE on their chosen step?
Part 3 - Infinite results, endless flow
Chapter 15 - Measuring the Results
From Chaos to Calm
The 3 V's
The Power of Incremental Change
Measure Beyond the Number
Chapter 16 - Revenue Realisation
The Only Conversation That Matters
Death to Coaching
The MENTOR Model
Ease and Flow
Part 1 - The foundations of Infinite Selling
Chapter 1 - The Infinite Seller - A Guide, Not a Dictator
The Attributes of the Infinite Seller
Being Digitally Literate
Being Buyer Focused
Being Agile
Strategic Thinker
Being a Continuous Learner
Being Revenue Oriented
Being Values-Driven
Attributes to Actions
Chapter 2 - Mental Fitness - The Foundation of Sales Performance
Build Your Core
Mental Fitness or Mental Health
Improved Focus and Concentration
Better Emotional Control
Improved Creativity
Better Customer Relationship Management
Increased Resilience
Make Mental Fitness the Centre of Your Selling Skills
Talk about It
Chapter 3 - Revenue, Not Sales
Sales Is dead - Long Live Revenue
One for All
The Truth about CROs
The Infinite Motion
Grit or Quit
Importance of Influence
Chapter 4 - How Big Is Your Pie?
Scarcity or Abundance
Breaking Bad
Fun or Folly
Fight, Flight, or Fright
More pie, vicar?
Carrots, Sticks, and Cabbages
Part 2 - The INFINITE Methodology
Chapter 5 - A map, Not a Process
Maps vs Routes
This Is a No-Sherpa Zone
Who Are You?
Fuel or Friction - Why Deals Can Stall
The Shortest Route Is Not Always the Best
Building Your Map
Chapter 6 - The Infinite Methodology
What Is a Methodology Anyway?
Why Qualification Matters More Than Anything Else
INFINITE - It's All in the Name
Chapter 7 - I - How do we generate INTEREST?
Chapter 8 - N - How can we best establish the NEED (for the product and/or next step)?
Chapter 9 - F - How can we reduce the FRICTION?
Chapter 10 - I - How can we understand the buyer's INTENT and they understand ours?
Chapter 11 - N - How can we help them NAVIGATE to discover the best solution for them?
Chapter 12 - I - How can we INSPIRE them to take action and the next step?
Chapter 13 - T - How can we ensure our TIMING is right?
Chapter 14 - E - How can we help them EXECUTE on their chosen step?
Part 3 - Infinite results, endless flow
Chapter 15 - Measuring the Results
From Chaos to Calm
The 3 V's
The Power of Incremental Change
Measure Beyond the Number
Chapter 16 - Revenue Realisation
The Only Conversation That Matters
Death to Coaching
The MENTOR Model
Ease and Flow