Boom to Backlash

How the murder of George Floyd transformed the attitude towards and implementation of DEI across the world

Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include:



The mischaracterization of DEI as "new" or "woke" by various platforms
The real impact of DEI on a business's bottom line
The future of DEI with respect to the current political climate and technology's role in implementation strategies
Why George Floyd's murder was a catalyst for change


By addressing these critical aspects of DEI within the context of recent historical events, Boom to Backlash engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.