Principles of Small Business
Cengage Learning EMEA (Publisher)
Published on 29. August 1997
Book
Paperback/Softback
241 pages
978-1-86152-189-7 (ISBN)
Description
This text is designed to help small business practitioners to understand the complex issues involved in creating a professional and successful firm. The text tackles the various issues in three sections: the difficulties of getting into business; the difficulties of staying in business; the difficulties of deciding whether to invest or to sell the business. A range of case examples are used to illustrate the key questions entrepreneurs must address. Whether you are a student studying small business enterprise, planning to start your own business or already running one, this book offers a detailed insight into the key problems that may arise. It explains solutions to those problems and maps a route to success.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
illustrations
ISBN-13
978-1-86152-189-7 (9781861521897)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Colin Barrow | Robert Brown
Principles of Small Business
Book
06/1997
Cengage Learning EMEA
€37.32
Article exhausted; check for reprint
Content
Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures?