The Business Plan Workbook
The Definitive Guide to Researching Writing up and Presenting a Winning Plan
4th Edition
Published on 5. April 2001
Book
Paperback/Softback
384 pages
978-0-7494-3499-1 (ISBN)
Description
Praise and Reviews
This step-by-step approach covers all the important subjects: market research, competitors, business strategy, advertising and promotion, operations, sales forecasts and financial matter.
The production of a business plan is a commonplace challenge, yet it is essential to the future of any enterprise. Business plans are necessary to raise finance for new ventures and provide a blueprint for management in the future. Without such a plan, no bank or venture capital house will consider a loan for start-up or expansion.
Now in its fourth edition, this best-selling guide to preparing a business plan provides practical, professional advice in an accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help you to construct your plan. This step-by-step approach covers all the important subjects:
market research;
competitors;
business strategy;
advertising and promotion;
operations;
sales forecasts and financial matter.
Successfully used by thousands of people, this tried and tested workbook provides expert advice to help you get it right, first time.
This step-by-step approach covers all the important subjects: market research, competitors, business strategy, advertising and promotion, operations, sales forecasts and financial matter.
The production of a business plan is a commonplace challenge, yet it is essential to the future of any enterprise. Business plans are necessary to raise finance for new ventures and provide a blueprint for management in the future. Without such a plan, no bank or venture capital house will consider a loan for start-up or expansion.
Now in its fourth edition, this best-selling guide to preparing a business plan provides practical, professional advice in an accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help you to construct your plan. This step-by-step approach covers all the important subjects:
market research;
competitors;
business strategy;
advertising and promotion;
operations;
sales forecasts and financial matter.
Successfully used by thousands of people, this tried and tested workbook provides expert advice to help you get it right, first time.
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 153 mm
ISBN-13
978-0-7494-3499-1 (9780749434991)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Colin Barrow
The Business Plan Workbook
The Definitive Guide to Researching Writing up and Presenting a Winning Plan
Book
05/2005
5th Edition
Kogan Page Ltd
€44.79
Article exhausted; check for reprint
Previous edition
Colin Barrow | Paul Barrow | Robert Brown
The Business Plan Workbook
Book
11/1998
3rd Edition
Kogan Page Ltd
€38.59
Article exhausted; check for reprint
Person
Robert Brown
Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of its MBA programme. He is a co-author of The Business Plan Workbook.
Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of its MBA programme. He is a co-author of The Business Plan Workbook.
Content
Preface How to use the workbook Why prepare a business plan? What financiers look out for Phase 1: History and position to date Assignment 1: Business purpose and aims Assignment 2: A description of your business Assignment 3: A description of your products and/or services Phase 2: Market research Introduction Assignment 4: Customers Assignment 5: Competitors Assignment 6: A plan for market research Phase 3: Competitive business strategy Introduction Assignment 7: Pricing Assignment 8: Advertising and promotion Assignment 9: Place and distribution Phase 4: Operations Assignment 10: The operations plan Phase 5: Forecasting results Introduction Assignment 11: The sales forecast Assignment 12: Pro forma balance sheet Assignment 13: Pro forma profit-and-loss statement Assignment 14: Pro forma cash-flow statement Assignment 15: Break-even analysis Assignment 16: Financing requirements Phase 6: Business controls Introduction Assignment 17: Financial controls Assignment 18: Sales and marketing controls Assignment 19: Other business controls Phase 7: Writing up and presenting your business plan Assignment 20: Writing up and presenting your business plan Appendix 1: Market research information sources Appendix 2: Sources of finance for new and small businesses Index