
Public Information Messages
A contrastive genre analysis of state-citizen communication
Anne Barron(Author)
John Benjamins Publishing Co
Published on 23. August 2012
Book
Hardback
340 pages
978-90-272-5627-0 (ISBN)
Description
Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to "never ever drink and drive", to "slow down" and to "learn to say no". Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
More details
Series
Language
English
Place of publication
Amsterdam
Netherlands
Target group
Professional and scholarly
Illustrations
+ index
Weight
790 gr
ISBN-13
978-90-272-5627-0 (9789027256270)
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Schweitzer Classification
Other editions
Additional editions

E-Book
08/2012
1st Edition
John Benjamins Publishing Company
€123.99
Available for download
Person
Content
1. List of figures; 2. List of tables; 3. List of transcripts; 4. List of abbreviations; 5. Acknowledgements; 6. 1. Introduction; 7. 2. Genre analysis; 8. 3. A genre perspective on public information messages; 9. 4. Methodology; 10. 5. Move structure and move register; 11. 6. Personalising the impersonal: A micro-textual analysis; 12. 7. Public information messages: A contrastive focus; 13. 8. Conclusion; 14. Bibliography; 15. Appendix; 16. Index