Preparing Effective Business Plans
An Entrepreneurial Approach: International Edition
Published on 8. May 2008
Book
Paperback/Softback
288 pages
978-0-13-714584-3 (ISBN)
Description
For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 152 mm
Width: 228 mm
Thickness: 13 mm
Weight
324 gr
ISBN-13
978-0-13-714584-3 (9780137145843)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Bruce R. Barringer
Preparing Effective Business Plans: Pearson New International Edition
An Entrepreneurial Approach
Book
08/2013
Pearson Education Limited
€63.13
Article exhausted; check for reprint
Content
Part 1 Starting the Process
1 Why Plan?
Part 2 What to Do Before the Business Plan is Written
2 Developing and Screening Business Ideas
3 Feasibility Analysis
Part 3 Preparing a Business Plan
4 Introductory Material, Executive Summary, and
Description of the Business
5 Industry Analysis
6 Market Analysis
7 Marketing Plan
8 Management Team and Company Structure
9 Operations Plan and Product (or Service) Design and
Development Plan
10 Financial Projections
Part 4 Presenting the Business Plan
11 Presenting the Plan With Confidence
1 Why Plan?
Part 2 What to Do Before the Business Plan is Written
2 Developing and Screening Business Ideas
3 Feasibility Analysis
Part 3 Preparing a Business Plan
4 Introductory Material, Executive Summary, and
Description of the Business
5 Industry Analysis
6 Market Analysis
7 Marketing Plan
8 Management Team and Company Structure
9 Operations Plan and Product (or Service) Design and
Development Plan
10 Financial Projections
Part 4 Presenting the Business Plan
11 Presenting the Plan With Confidence