Entreprenuership
Successfully Launching New Ventures and OneKey CourseCompass
Published on 1. February 2006
Book
Mixed media product
504 pages
978-0-13-169569-6 (ISBN)
Description
This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus - Where a great idea meets a great process.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 283 mm
Thickness: 28 mm
Weight
1352 gr
ISBN-13
978-0-13-169569-6 (9780131695696)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Bruce R. Barringer | R. Duane Ireland
Entrepreneurship
Successfully Launching New Ventures: United States Edition
Book
02/2007
2nd Edition
Pearson
€94.08
Article exhausted; check for reprint
Previous edition
Book
01/2005
Pearson
€59.41
Article exhausted; check for reprint
Content
I . DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
II. DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Industry and Competitor Analysis
5. Developing an Effective Business Model
III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
6. Building a New Venture Team
7. Assessing a New Venture's Financial Strength and Viability
8. Preparing the Proper Ethical and Legal Foundation
9. Writing a Business Plan
10. Getting Financing or Funding
IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising
Glossary
Name Index
Subject Index
Company Index
Photo Credits
1. Introduction to Entrepreneurship
II. DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Industry and Competitor Analysis
5. Developing an Effective Business Model
III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
6. Building a New Venture Team
7. Assessing a New Venture's Financial Strength and Viability
8. Preparing the Proper Ethical and Legal Foundation
9. Writing a Business Plan
10. Getting Financing or Funding
IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising
Glossary
Name Index
Subject Index
Company Index
Photo Credits