Entrepreneurship
Successfully Launching New Ventures: United States Edition
3rd Edition
Published on 3. November 2009
Book
Hardback
608 pages
978-0-13-608353-5 (ISBN)
Description
For undergraduate courses in Entrepreneurship and New Venture Creation.
Inspirational and informative-Entrepreneurship: Launching New Ventures introduces students to the process of entrepreneurial success.
There has never been a more invigorating and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures-the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.
The third edition now includes opening profiles, student entrepreneurs' insights, updated features, new and updated cases, and updated references.
Inspirational and informative-Entrepreneurship: Launching New Ventures introduces students to the process of entrepreneurial success.
There has never been a more invigorating and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures-the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.
The third edition now includes opening profiles, student entrepreneurs' insights, updated features, new and updated cases, and updated references.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Adult education
Dimensions
Height: 276 mm
Width: 216 mm
Weight
1460 gr
ISBN-13
978-0-13-608353-5 (9780136083535)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/2012
4th Edition
Pearson
€162.43
Article exhausted; check for reprint
Previous edition
Bruce R. Barringer | R. Duane Ireland
Entrepreneurship
Successfully Launching New Ventures: United States Edition
Book
02/2007
2nd Edition
Pearson
€94.23
Article exhausted; check for reprint
Content
Part 1 Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship
Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model
Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture's Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding
Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Preparing for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising
Chapter 1 Introduction to Entrepreneurship
Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model
Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture's Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding
Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Preparing for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising