Entrepreneurship: Successfully Launching New Ventures + MyLab Entrepreneurship with Pearson eText, Global Edition
6th Edition
Published on 14. August 2018
Book
Mixed media product
978-1-292-25544-6 (ISBN)
More details
Edition
6th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 275 mm
Width: 220 mm
Thickness: 20 mm
Weight
1248 gr
ISBN-13
978-1-292-25544-6 (9781292255446)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Bruce Barringer | R. Ireland
Entrepreneurship: Successfully Launching New Ventures + MyLab Entrepreneurship with Pearson eText, Global Edition
Book
04/2022
6th Edition
Pearson Education Limited
€124.78
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Content
PART I: DECISION TO BECOME ANENTREPRENEUR
1. Introduction toEntrepreneurship
PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS
2. Recognizing Opportunities andGenerating Ideas
3. Feasibility Analysis
4. Developing an EffectiveBusiness Model
5. Industry and CompetitorAnalysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethicaland Legal Foundation
8. Assessing a New Venture'sFinancial Strength and Viability
9. Building a New-VentureTeam
10. Getting Financing orFunding
PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of IntellectualProperty
13. Preparing for and Evaluatingthe Challenges of Growth
14. Strategies for FirmGrowth
15. Franchising
1. Introduction toEntrepreneurship
PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS
2. Recognizing Opportunities andGenerating Ideas
3. Feasibility Analysis
4. Developing an EffectiveBusiness Model
5. Industry and CompetitorAnalysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethicaland Legal Foundation
8. Assessing a New Venture'sFinancial Strength and Viability
9. Building a New-VentureTeam
10. Getting Financing orFunding
PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of IntellectualProperty
13. Preparing for and Evaluatingthe Challenges of Growth
14. Strategies for FirmGrowth
15. Franchising