
Business and Its Environment
David P. Baron(Author)
Pearson (Publisher)
5th Edition
Published on 26. September 2005
Book
Hardback
912 pages
978-0-13-187355-1 (ISBN)
Article exhausted; check for reprint
Description
For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility.
Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.
Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 261 mm
Width: 209 mm
Thickness: 38 mm
Weight
1776 gr
ISBN-13
978-0-13-187355-1 (9780131873551)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
04/2009
6th Edition
Pearson
€74.27
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Previous edition

Book
10/2002
4th Edition
Pearson
€54.46
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Content
I. STRATEGY AND THE NONMARKET ENVIRONMENT
1. Market and Nonmarket Environments
2. Integrated Strategy
3. The News Media and Nonmarket Issues
4. Private Politics
Part I Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup
II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS
5. Political Theory and Government Institutions
6. Political Analysis for Business
7. Formulating Political Strategies
8. Implementing Political Strategies
Part II Integrative Case: CAFE Standards 2002
III. GOVERNMENT AND MARKETS
9. Antitrust: Economics, Law, and Politics
10. Regulation: Law, Economics, and Politics
11. Environmental Protection: Economics, Politics, and Management
12. Law and Markets
13. Information Industries and Nonmarket Issues
Part III Integrative Case: Pharmaceutical Switching
IV. INTERNATIONAL POLITICAL ECONOMY
14. The Political Economy of Japan
15. The Political Economy of the European Union
16. China: History, Culture, and Political Economy
17. The Political Economy of International Trade Policy
Part IV Integrative Case: Toys `/' Us and Globalization
V. ETHICS AND RESPONSIBILITY
18. Corporate Social Responsibility
19. Ethics Systems: Utilitarianism
20. Ethics Systems: Rights and Justice
21. Implementing Ethics Systems
22. Ethics Issues in International Business
Part V Integrative Case: GlaxoSmithKline and AIDS Drugs Policy
1. Market and Nonmarket Environments
2. Integrated Strategy
3. The News Media and Nonmarket Issues
4. Private Politics
Part I Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup
II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS
5. Political Theory and Government Institutions
6. Political Analysis for Business
7. Formulating Political Strategies
8. Implementing Political Strategies
Part II Integrative Case: CAFE Standards 2002
III. GOVERNMENT AND MARKETS
9. Antitrust: Economics, Law, and Politics
10. Regulation: Law, Economics, and Politics
11. Environmental Protection: Economics, Politics, and Management
12. Law and Markets
13. Information Industries and Nonmarket Issues
Part III Integrative Case: Pharmaceutical Switching
IV. INTERNATIONAL POLITICAL ECONOMY
14. The Political Economy of Japan
15. The Political Economy of the European Union
16. China: History, Culture, and Political Economy
17. The Political Economy of International Trade Policy
Part IV Integrative Case: Toys `/' Us and Globalization
V. ETHICS AND RESPONSIBILITY
18. Corporate Social Responsibility
19. Ethics Systems: Utilitarianism
20. Ethics Systems: Rights and Justice
21. Implementing Ethics Systems
22. Ethics Issues in International Business
Part V Integrative Case: GlaxoSmithKline and AIDS Drugs Policy