Business and Its Environment
Published on 24. July 1992
Book
Hardback
720 pages
978-0-13-092511-4 (ISBN)
Description
Focusing on the intersection of market and non-market environments as an integrative framework, this major new text provides a managerial perspective on the important field of business and its environment, covering political, legal, and regulatory dimensions as well as increasingly important international and ethical issues. Emphasis is on the formulation of strategies for firms addressing issues in their environment.
More details
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Illustrations
references
Dimensions
Height: 260 mm
Width: 210 mm
Weight
1520 gr
ISBN-13
978-0-13-092511-4 (9780130925114)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
David P. Baron
Business and Its Environment
Book
05/2000
2nd Edition
Pearson Education (US)
€40.84
Article exhausted; check different version
Content
Part 1 Nonmarket issues and activity: the subject of business and its environment; the nonmarket environment and issue lifey cycle; the news media and nonmarket issues; private collective action. Part 2 Nonmarket strategies and political insitutions: theory and institutions; political analysis for business; formulating political strategies; implementing political strategies. Part 3 Governments and markets: antitrust; regulation; product safety - liability and regulation; environmental protetection. Part 4 International business and nonmarket issues: the political economy of Japan; business-government interactions in Japan; the European community; international trade policy - economics and politics; US trade policy, politics and negotiations. Part 5 Ethics and responsibility: corporate social responsibility; ethical systems; ethical issues in the employment relationship; ethical issues in international business; references.