Strategic Management and Competitive Advantage: Concepts plus Pearson MyLab Management with Pearson eText, Global Edition
6th Edition
Published on 28. May 2019
Book
Mixed media product
978-1-292-26697-8 (ISBN)
More details
Edition
6th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
Weight
907 gr
ISBN-13
978-1-292-26697-8 (9781292266978)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Jay Barney | William Hesterly
Strategic Management and Competitive Advantage: Concepts with MML, Global Edition
Book
11/2014
5th Edition
Pearson Education Limited
€112.64
Shipment within 10-20 days
Content
PART I: THE TOOLS OF STRATEGIC ANALYSIS
1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm's External Environment
3. Evaluating a Firm's Internal Capabilities
END-OF-PART I: CASES PC 1-1
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion
END-OF-PART II: CASES PC 2-1
PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III: PC 3-1
Appendix: Analyzing Cases and Preparing for Class Discussions
1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm's External Environment
3. Evaluating a Firm's Internal Capabilities
END-OF-PART I: CASES PC 1-1
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion
END-OF-PART II: CASES PC 2-1
PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III: PC 3-1
Appendix: Analyzing Cases and Preparing for Class Discussions