Gaining and Sustaining Competitive Advantage
Published on 10. July 1996
Book
Hardback
570 pages
978-0-201-51285-4 (ISBN)
Description
For MBA-level courses in Strategic Management.
This text is designed to show students how to put theory into practice.
This text is designed to show students how to put theory into practice.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 238 mm
Width: 192 mm
Thickness: 27 mm
Weight
1008 gr
ISBN-13
978-0-201-51285-4 (9780201512854)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
06/2001
2nd Edition
Pearson
€114.07
Article exhausted; check for reprint
Content
I. THE LOGIC OF STRATEGIC ANALYSIS.
1. What Is Strategy?
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluations Firm Strengths and Weaknesses: Resources and Capabilities.
II. BUSINESS STRATEGIES.
6. Competitive Strategies: Cost Leadership.
7. Competitive Strategies: Product Differentiation.
8. Cooperative Strategies: Tacit Collusion.
9. Cooperative Strategies: Strategic Alliances.
III. CORPORATE STRATEGIES.
10. Vertical Integration Strategies.
11. Diversification Strategies.
12. Organizing to Implement Diversification Strategies.
13. Merger and Acquisition Strategies.
14. Global Strategies.
1. What Is Strategy?
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluations Firm Strengths and Weaknesses: Resources and Capabilities.
II. BUSINESS STRATEGIES.
6. Competitive Strategies: Cost Leadership.
7. Competitive Strategies: Product Differentiation.
8. Cooperative Strategies: Tacit Collusion.
9. Cooperative Strategies: Strategic Alliances.
III. CORPORATE STRATEGIES.
10. Vertical Integration Strategies.
11. Diversification Strategies.
12. Organizing to Implement Diversification Strategies.
13. Merger and Acquisition Strategies.
14. Global Strategies.