Gaining and Sustaining Competitive Advantage
International Edition
4th Edition
Published on 16. December 2010
Book
Paperback/Softback
512 pages
978-0-13-247906-6 (ISBN)
Description
Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.
Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 229 mm
Width: 188 mm
Thickness: 26 mm
Weight
820 gr
ISBN-13
978-0-13-247906-6 (9780132479066)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2013
4th Edition
Pearson Education Limited
€105.99
Shipment within 10-20 days
Previous edition
Book
02/2008
3rd Edition
Pearson
€66.95
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Content
PART I: The Logic of Strategic Analysis
Chapter 1. Introduction: What Is Strategy?
Chapter 2. Firm Performance and Competitive Advantage
Chapter 3. Evaluating Environmental Threats
Chapter 4. Evaluating Environmental Opportunities
Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
PART II: Business Strategies
Chapter 6. Cost Leadership
Chapter 7. Product Differentiation
Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9. Tacit Collusion: Cooperation to Reduce Competition
PART III: Corporate Strategies
Chapter 10. Vertical Integration Strategies
Chapter 11. Diversification Strategies
Chapter 12. Implementing Corporate Diversification
Chapter 13. Strategic Alliances
Chapter 14. Merger and Acquisition Strategies
Chapter 15. International Strategies
Chapter 1. Introduction: What Is Strategy?
Chapter 2. Firm Performance and Competitive Advantage
Chapter 3. Evaluating Environmental Threats
Chapter 4. Evaluating Environmental Opportunities
Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
PART II: Business Strategies
Chapter 6. Cost Leadership
Chapter 7. Product Differentiation
Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9. Tacit Collusion: Cooperation to Reduce Competition
PART III: Corporate Strategies
Chapter 10. Vertical Integration Strategies
Chapter 11. Diversification Strategies
Chapter 12. Implementing Corporate Diversification
Chapter 13. Strategic Alliances
Chapter 14. Merger and Acquisition Strategies
Chapter 15. International Strategies