
Corporate Reputation
Routledge (Publisher)
Published on 9. April 2015
Book
1898 pages
978-0-415-74066-1 (ISBN)
Description
This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The collection will bring together the distinctive perspectives of prominent scholars from a variety of disciplines - including organizational behaviour, organizational theory, strategic management, marketing, finance, economics, political science, and sociology - in an effort to bring some order to this broad topic, as well as focus and guide future research and debates.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
311 s/w Tabellen
311 Tables, black and white
Dimensions
Height: 234 mm
Width: 156 mm
Weight
3600 gr
ISBN-13
978-0-415-74066-1 (9780415740661)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Edited by Michael Barnett and Timothy Pollock
Content
Volume 1: Understanding Corporate Reputation
Volume 2: Measuring Corporate Reputation
Volume 3: Building, Maintaining and Repairing Corporate Reputation
Volume 4: Competing based on Reputation
Volume 2: Measuring Corporate Reputation
Volume 3: Building, Maintaining and Repairing Corporate Reputation
Volume 4: Competing based on Reputation