The Unauthorized Guide To Doing Business the Philip Green Way

Acknowledgements. The Life and Times of Philip Green. One: Do it Your Way. Set your sights on your goal and go for it. Go with gut instinct; never take 'no' for an answer; keep a eye on the deals and the details. Two: Make the Business Run as Efficiently as Possible. It's not the same as cost-cutting - even in the good times, you have to remain resourceful. Three: Keep the Customer Satisfied. Find out what your customer wants and give it to them, and more. It's the experience that counts. Four: Whatever You Do, Don't Break the Supply Chain. The retailer, customer and supplier are all in it together. Without the supplier there's nothing to sell. Five: People Matter - You Can't Run an Empire Without Them. Hang the CV - find out what they really can do. Six: Spot the Money-Making Opportunity. Borrow when you can, repay quickly and make a profit. Seven: When the Going Gets Tough - Work Harder! The more efficient you are during the tough times, the better you're equipped to survive - but you have to work harder to stay still. Eight: Aim High and Keep Trying. Don't let a setback stop you. There will always be another opportunity that will suit the business. Nine: Stay Private, but Enjoy the Publicity. Staying private rather than going public has advantages, but the limelight is still a wonderful thing for business. Ten: Give Something Back. Support charity and good causes. It pays dividends for the business. How to Run a Business The Philip Green Way. The Last Word. Notes. Reading List. Index.