Introduction to Mass Communication: Media Literacy and Culture
3rd Edition
Book
Paperback/Softback
978-0-07-121428-5 (ISBN)
Description
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in shaping and reflecting culture.
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations (some col.), ports. (some col.)
Dimensions
Height: 201 mm
Width: 251 mm
ISBN-13
978-0-07-121428-5 (9780071214285)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification