Enterprising Agriculture
Market Awareness, Farm Innovation and Value Addition
Published on 1. January 2021
Book
Hardback
282 pages
978-93-89130-45-4 (ISBN)
Description
This book comprises articles and research papers that focus extensively on three key areas, which constitute its unique selling proposition. It presents a compendium of writings on (i) Entrepreneurial Innovations that Impact Agriculture, (ii) Government Policies and Interventions in Entrepreneurship, and (iii) Farmers Development and Welfare through Agriculture.
In the section on Entrepreneurial Innovations that Impact Agriculture, the authors discuss topics such as the BOP Model for Satellite data, Vertical and Sustainable Farming, Innovations in Agriculture and Solar-Water Pump, Packaging, and Harvest & Post-harvest Wastages.
The section on Government Policies and Interventions in Entrepreneurship includes articles on Agricultural Insurance, Staple Food Pricing, Intellectual Property Rights in agriculture, Corporate Governance, Organic Farming, and Women farmers. The section Farmers Development and Welfare through Agriculture covers topics such as Infrastructure Investment and Rural Entrepreneurship, Food Processing, Marketing Intelligence, Crop Insurance, and Market Performances.
The articles in this book aim to provide a diverse collection of perspectives on entrepreneurial opportunities in agriculture. Agriculture in India is not just about the production of crops by marginal farmers, but encompasses a wide range of activities that have the potential to develop the primary sector holistically. This book is a humble attempt to encourage readers to view agriculture as a domain where innovation can make a significant impact on various dimensions of society.
In the section on Entrepreneurial Innovations that Impact Agriculture, the authors discuss topics such as the BOP Model for Satellite data, Vertical and Sustainable Farming, Innovations in Agriculture and Solar-Water Pump, Packaging, and Harvest & Post-harvest Wastages.
The section on Government Policies and Interventions in Entrepreneurship includes articles on Agricultural Insurance, Staple Food Pricing, Intellectual Property Rights in agriculture, Corporate Governance, Organic Farming, and Women farmers. The section Farmers Development and Welfare through Agriculture covers topics such as Infrastructure Investment and Rural Entrepreneurship, Food Processing, Marketing Intelligence, Crop Insurance, and Market Performances.
The articles in this book aim to provide a diverse collection of perspectives on entrepreneurial opportunities in agriculture. Agriculture in India is not just about the production of crops by marginal farmers, but encompasses a wide range of activities that have the potential to develop the primary sector holistically. This book is a humble attempt to encourage readers to view agriculture as a domain where innovation can make a significant impact on various dimensions of society.
More details
Language
English
Place of publication
New Delhi
India
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 214 mm
Weight
606 gr
ISBN-13
978-93-89130-45-4 (9789389130454)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Sharmistha Banerjee, Professor, Department Of Business Management, University Of Calcutta, West Bengal, India.
Mohua Banerjee, Professor - Marketing, Dean - Placements, Corporate & Alumni Relations International Management Institute, Kolkata, West Bengal, India.
Suneel Kunamaneni, Senior Lecturer In Innovation Management, Senior Consultant, The Retail Institute Course Leader, M.Sc. Entrepreneurship And Business Development Leeds Beckett University, UK.
Alfred Chinta, Course Director - MBA Programmes, Leeds Business School, Leeds Beckett University, UK.
Mohua Banerjee, Professor - Marketing, Dean - Placements, Corporate & Alumni Relations International Management Institute, Kolkata, West Bengal, India.
Suneel Kunamaneni, Senior Lecturer In Innovation Management, Senior Consultant, The Retail Institute Course Leader, M.Sc. Entrepreneurship And Business Development Leeds Beckett University, UK.
Alfred Chinta, Course Director - MBA Programmes, Leeds Business School, Leeds Beckett University, UK.
Content
Foreword
List of Contributors
Prelude
1. BOP Model for Satellite Data for Small and Marginal Farmers to Overcome the Waste of Inputs, Financial Difficulties and Sustainability - Alfred Chinta
2. Implementing Vertical Farming for Sustainable Food Production in Urban India: A Case Study of Urbagrow Aquaponics - Kolkata Abhik Kumar Mukherjee and Shaunak Roy
3. Innovation in Agriculture: Case of Dragon Fruit and Water Hyacinth - Arkadipta Roy and Pritha Adhikari
4. Innovative Model of Solar Water Pump Penetration in India - Arindam Dutta
5. Harvest and Post-Harvest Wastages: A Farm Level Study of Modern Trade Value Chain in West Bengal - Karabi Bhattacharya Rao
6. Packaging Metamorphosis in the Food Processing Industry in India - Tanusree Das and Kavitha Sundararajan
7. Agricultural Insurance Schemes in West Bengal Assessment & Entrepreneurship Opportunitie - Debisree Banerjee
8. Staple Food Pricing in Mandis of Selected States - Manisha Dey
9. Intellectual Property Rights and Indian Agriculture, Some Policy Issues - Arundhati Ray
10. Corporate Governance in Agricultural and Allied Companies in India - Amitava Roy and Ananda Mohan Pal
11. Entrepreneurial Opportunity in Organic Farming - Ayesha Afreen
12. Initiatives of Government of India in Transforming Women Farmers to Women Entrepreneurs: A Case Study - Sneha Km Pandey, Pritha Chanda and Anisha Pandey
13. Infrastructure Investment and Rural Entrepreneurship in India: An Empirical Study - Biswajit Paul and Ashish Kumar Sana
14. Entrepreneurship in Food Processing Industry in India - Alokananda Bhattacharya
15. Role of Marketing Intelligence in Agriculture as a Business - Tuhin Narayan Roy
16. A Study on Farmers' Awareness of Crop Insurance in West Bengal: Policy Prescriptions and Entrepreneurial Pathways - Rupam Mukherjee and Debabrata Mukhopadhyay
List of Contributors
Prelude
1. BOP Model for Satellite Data for Small and Marginal Farmers to Overcome the Waste of Inputs, Financial Difficulties and Sustainability - Alfred Chinta
2. Implementing Vertical Farming for Sustainable Food Production in Urban India: A Case Study of Urbagrow Aquaponics - Kolkata Abhik Kumar Mukherjee and Shaunak Roy
3. Innovation in Agriculture: Case of Dragon Fruit and Water Hyacinth - Arkadipta Roy and Pritha Adhikari
4. Innovative Model of Solar Water Pump Penetration in India - Arindam Dutta
5. Harvest and Post-Harvest Wastages: A Farm Level Study of Modern Trade Value Chain in West Bengal - Karabi Bhattacharya Rao
6. Packaging Metamorphosis in the Food Processing Industry in India - Tanusree Das and Kavitha Sundararajan
7. Agricultural Insurance Schemes in West Bengal Assessment & Entrepreneurship Opportunitie - Debisree Banerjee
8. Staple Food Pricing in Mandis of Selected States - Manisha Dey
9. Intellectual Property Rights and Indian Agriculture, Some Policy Issues - Arundhati Ray
10. Corporate Governance in Agricultural and Allied Companies in India - Amitava Roy and Ananda Mohan Pal
11. Entrepreneurial Opportunity in Organic Farming - Ayesha Afreen
12. Initiatives of Government of India in Transforming Women Farmers to Women Entrepreneurs: A Case Study - Sneha Km Pandey, Pritha Chanda and Anisha Pandey
13. Infrastructure Investment and Rural Entrepreneurship in India: An Empirical Study - Biswajit Paul and Ashish Kumar Sana
14. Entrepreneurship in Food Processing Industry in India - Alokananda Bhattacharya
15. Role of Marketing Intelligence in Agriculture as a Business - Tuhin Narayan Roy
16. A Study on Farmers' Awareness of Crop Insurance in West Bengal: Policy Prescriptions and Entrepreneurial Pathways - Rupam Mukherjee and Debabrata Mukhopadhyay