Advertising Effectiveness Of Straight Versus Dramatic Ads
Published on 12. August 2016
Book
Paperback/Softback
76 pages
978-3-659-93322-6 (ISBN)
Description
Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.
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Persons
M.sc in Applied Psychology from Rajabazar Science College(INDIA). I like challenging responsibilities where I would get the opportunity to explore my knowledge & skills while being resourceful, innovative & flexible.