GRAM BIMA "Rural Insurance"
Published on 21. July 2011
Book
Paperback/Softback
60 pages
978-3-8454-1921-3 (ISBN)
Description
Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C.K.Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book "Fortune at the bottom of the Pyramid". This work is a primary research to support the fact that the rural markets can no longer be ignored.
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 4 mm
Weight
107 gr
ISBN-13
978-3-8454-1921-3 (9783845419213)
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Schweitzer Classification
Person
Dr. Arnab Bandyopadhyay and Dr. Mithu Dey (Sarkar) are professors of Asansol Engineering College, India. They have more than 14 years of teaching and research experience. Their research field is Applied Statistics. They have published several books and international journals on Applied Statistics. They have guided several students for Ph. D.