
Championing Your School Library
A Practical Guide to Advocacy, Marketing and Promotion
Barbara Band(Author)
Facet Publishing
1st Edition
Will be published approx. on 4. December 2025
Book
Hardback
208 pages
978-1-78330-757-9 (ISBN)
Description
Championing Your School Library is a comprehensive guide to practical strategies for advocating, marketing and promoting your school library. It will enable readers to demonstrate the value of their school library, particularly through building relationships with key stakeholders and the wider community.
Written by an experienced school librarian, this book draws on both library and business strategies, as well as real-life examples, actionable insights and case studies of successful practices. Authoritative and accessibly written, this book helps librarians craft a strategic marketing plan tailored to user needs to help transform school libraries into vibrant learning hubs while building a strong community of supporters. Chapters cover:
An introduction to advocacy, marketing and promotion;
Developing advocacy techniques and marketing plans;
How to demonstrate the value and impact of the school library;
The importance of building relationships with stakeholders;
Branding, promotion and social media;
Demonstrating impact and the evaluation process.
Whether you are an experienced librarian or new to the sector, this book is a must-read for anyone committed to sustaining and growing their school library and its services.
Written by an experienced school librarian, this book draws on both library and business strategies, as well as real-life examples, actionable insights and case studies of successful practices. Authoritative and accessibly written, this book helps librarians craft a strategic marketing plan tailored to user needs to help transform school libraries into vibrant learning hubs while building a strong community of supporters. Chapters cover:
An introduction to advocacy, marketing and promotion;
Developing advocacy techniques and marketing plans;
How to demonstrate the value and impact of the school library;
The importance of building relationships with stakeholders;
Branding, promotion and social media;
Demonstrating impact and the evaluation process.
Whether you are an experienced librarian or new to the sector, this book is a must-read for anyone committed to sustaining and growing their school library and its services.
Reviews / Votes
For school libraries to thrive, their impact must be made visible to senior leaders and the wider community. This book offers clear, practical strategies - combining data and storytelling - to demonstrate how libraries drive attainment, inclusion, and well-being for both students and staff. It equips librarians with the tools to showcase their value and secure the recognition they deserve. -- Carol Webb Given the pressure on school library professionals to advocate for their libraries and roles, this book makes a much-needed contribution to the field by outlining how this can effectively be done. Situated in relation to the history of the profession in the UK context, the book clearly outlines the concepts that it explores, grounding considerations with practical, real-world illustrations of practice. It guides the reader to discover how to develop their capacity for marketing the value of the school library and its resourcing and staff through diverse approaches. The recurring "questions for consideration" invite the reader to pause and reflect, and actively connect the content covered in the chapters to their own unique situations and selves, making the book thought-provoking and relevant. -- Margaret K. Merga Barbara has spent her professional life advocating and championing school libraries. This book is the sum of everything she has learned along the way, and is a guide to championing your own library - whether to the parents, governors, Heads of Department, SLT, MAT, - or even wider afield. We know that we all have to constantly advocate for ourselves, and this book gives us information about how to do this effectively. Full of practical tips and action plans, all school librarians will find this book invaluable. -- Caroline RocheMore details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Professional Reference
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 15 mm
ISBN-13
978-1-78330-757-9 (9781783307579)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
12/2025
Facet Publishing
€39.49
Available for download

Book
12/2025
1st Edition
Facet Publishing
€41.50
Shipment within 3-4 weeks
Person
Barbara Band is an award-winning qualified librarian with over thirty-five years' experience working in education. She now offers freelance in-person and online consultancy, advice and training services. She was previously CILIP President and Vice Chair of the Great School Libraries Campaign and is currently treasurer and newsletter editor of the CILIP School Libraries Group. She has contributed to the work of the School Library Association (SLA) as editor of The School Librarian journal, written several SLA publications and co-authored Creating a School Library with Impact.
Content
Introduction
Chapter 1: The Historical Context of Education and School Libraries
Chapter 2: What is Advocacy?
Chapter 3: Advocacy, Marketing or Promotion?
Chapter 4: Understanding stakeholders
Chapter 5: Marketing Basics
Chapter 6: Branding
Chapter 7: Advocacy Plans
Chapter 8: Promotion
Chapter 9: Using Digital Tools for Advocacy, Marketing and Promotion
Chapter 10: Impact and Evaluation
Chapter 11: CPD and Advocacy
Conclusion
Chapter 1: The Historical Context of Education and School Libraries
Chapter 2: What is Advocacy?
Chapter 3: Advocacy, Marketing or Promotion?
Chapter 4: Understanding stakeholders
Chapter 5: Marketing Basics
Chapter 6: Branding
Chapter 7: Advocacy Plans
Chapter 8: Promotion
Chapter 9: Using Digital Tools for Advocacy, Marketing and Promotion
Chapter 10: Impact and Evaluation
Chapter 11: CPD and Advocacy
Conclusion