
Entrepreneurship: A Small Business Approach
McGraw-Hill Professional (Publisher)
Published on 16. March 2010
Book
Paperback/Softback
368 pages
978-0-07-340311-3 (ISBN)
Description
Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 274 mm
Width: 216 mm
Thickness: 15 mm
Weight
735 gr
ISBN-13
978-0-07-340311-3 (9780073403113)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns. Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D. He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world. Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven. Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship. He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University. He has taught at Universities in Scotland, Hungary, and the Czech Republic. He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.
Content
Part 1: Laying the Groundwork for Small Business Chapter One: IntroductionChapter Two: Individuals and Small Business Start-UpsChapter Three: Business Idea Generation and Initial Evaluation Part 2: Due Diligence on The Business Idea Chapter Four: External Analysis Chapter Five: Business Mission and Strategy Chapter Six: Analyzing Cash Flow and Other Financial Information Part 3: Establishing the Business Chapter Seven: Establishing the Legal Foundation Chapter Eight: Establishing Operations Chapter Nine: Financing and Accounting Part 4: Building the Business Chapter Ten: Human Resource ManagementChapter Eleven: Marketing Chapter Twelve: Financial Analysis Part 5: Other Issues Chapter Thirteen: Exit/Harvest/Turnaround Chapter Fourteen: Franchising and Purchasing an Existing BusinessAppendixGlossary References Credits Index