Business Driven Technology
11th Edition
Published on 24. March 2025
Book
Paperback/Softback
978-1-264-93618-2 (ISBN)
Description
Unlike any other MIS text, Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.
More details
Edition
11th edition
Language
English
Place of publication
OH
United States
Target group
College/higher education
Weight
1213 gr
ISBN-13
978-1-264-93618-2 (9781264936182)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age.
Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.
Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.
Content
Unit 1 Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2 Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information-Databases
Chapter 7: Accessing Organizational Information-Data Warehouses
Chapter 8: Understanding Data's Impact on Business
Unit 3 Streamlining Business Operations
Chapter 9: Enabling the Organization-Decision Making
Chapter 10: Extending the Organization-Supply Chain Management
Chapter 11: Building a Customer-centric Organization-Customer Relationship Management
Chapter 12: Integrating the Organization from End to End-Enterprise Resource Planning
Unit 4 Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: Ebusiness
Chapter 15: Creating Collaborative Partnerships
Unit 5 Transforming Organizations
Chapter 16: Connectivity: The Key to Communication in the Digital Age
Chapter 17: Digital Lives, Business, and Society
Chapter 18: Developing Software to Streamline Operations
Chapter 19: Managing Organizational Projects
Business Driven Knowledge (BDK)
#1 Business Basics
#2 Business Process
#3 Hardware and Software Basics
#4 MIS Infrastructures
#5 Networks and Telecommunications
#6 Information Security
#7 Ethics
#8 Building Sustainable MIS Infrastructures
#9 Business Intelligence
#10 Global Trends
#11 Using AI to Make Business Decisions and Drive Digital Transformation
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2 Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information-Databases
Chapter 7: Accessing Organizational Information-Data Warehouses
Chapter 8: Understanding Data's Impact on Business
Unit 3 Streamlining Business Operations
Chapter 9: Enabling the Organization-Decision Making
Chapter 10: Extending the Organization-Supply Chain Management
Chapter 11: Building a Customer-centric Organization-Customer Relationship Management
Chapter 12: Integrating the Organization from End to End-Enterprise Resource Planning
Unit 4 Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: Ebusiness
Chapter 15: Creating Collaborative Partnerships
Unit 5 Transforming Organizations
Chapter 16: Connectivity: The Key to Communication in the Digital Age
Chapter 17: Digital Lives, Business, and Society
Chapter 18: Developing Software to Streamline Operations
Chapter 19: Managing Organizational Projects
Business Driven Knowledge (BDK)
#1 Business Basics
#2 Business Process
#3 Hardware and Software Basics
#4 MIS Infrastructures
#5 Networks and Telecommunications
#6 Information Security
#7 Ethics
#8 Building Sustainable MIS Infrastructures
#9 Business Intelligence
#10 Global Trends
#11 Using AI to Make Business Decisions and Drive Digital Transformation