Business Driven Technology
9th Edition
Published on 29. March 2021
Book
Hardback
978-1-260-72781-4 (ISBN)
Description
Unlike any other MIS text, Business Driven Technology, 9e,discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.
Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.
Business Driven Technology contains 18 chapters (organized into five units), 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.
Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.
Business Driven Technology contains 18 chapters (organized into five units), 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.
More details
Edition
9th edition
Language
English
Place of publication
OH
United States
Target group
College/higher education
Illustrations
Illustrations
ISBN-13
978-1-260-72781-4 (9781260727814)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.
Content
Unit 1.?Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2.?Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information-Databases
Chapter 7: Accessing Organizational Information-Data Warehouses
Chapter 8: Understanding Data's Impact on Business
Unit 3. Streamlining Business Operations
Chapter 9: Enabling the Organization-Decision Making
Chapter 10: Extending the Organization-Supply Chain Management
Chapter 11: Building a Customer-Centric Organization-Customer Relationship Management
Chapter 12: Integrating the Organization from End to End-Enterprise Resource Planning
Unit 4. Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: E business
Chapter 15: Creating Collaborative Partnerships
Unit 5. Transforming Organizations
Chapter 16: Integrating Wireless Technology in Business
Chapter 17: Developing Software to Streamline
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2.?Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information-Databases
Chapter 7: Accessing Organizational Information-Data Warehouses
Chapter 8: Understanding Data's Impact on Business
Unit 3. Streamlining Business Operations
Chapter 9: Enabling the Organization-Decision Making
Chapter 10: Extending the Organization-Supply Chain Management
Chapter 11: Building a Customer-Centric Organization-Customer Relationship Management
Chapter 12: Integrating the Organization from End to End-Enterprise Resource Planning
Unit 4. Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: E business
Chapter 15: Creating Collaborative Partnerships
Unit 5. Transforming Organizations
Chapter 16: Integrating Wireless Technology in Business
Chapter 17: Developing Software to Streamline