International Business
The Challenge of Global Competition
Published in December 1996
Book
Paperback/Softback
788 pages
978-0-07-114944-0 (ISBN)
Description
This edition reflects world events and their ramifications on international business with much of the statistical material now presented in graphs. Three comprehensive cases illustrate the challenges and principles of international business. Student learning aids include minicases, maps, integrated videocases and margin defintions. The book contains readings about small to medium sized companies involved in international businesses.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
maps, graphs, glossary, indices
Dimensions
Height: 230 mm
Weight
1886 gr
ISBN-13
978-0-07-114944-0 (9780071149440)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Donald A. Ball | Wendell H. McCulloch | Ball overrun
International Business
The Challenge of Global Competition
Book
10/1998
McGraw-Hill Education (ISE Editions)
€42.08
Article exhausted; check for reprint
Content
The nature of international business; international business - diversity and competitiveness. Appendix A: careers in international business; international trade and foreign investment; economic theories on international trade, development and investment. Videocase 1 Vanguard pollution control company: the international environment - operations and monetary system; international organizations; international monetary system and balance of payments. Videocase 2 International finance: foreign environment; financial forces; economic and socioeconomic forces; physical and environmental forces; sociocultural forces; political forces; legal forces; labour forces; competitive and distributive forces. Videocase 3 Trading attitudes: how management deals with environmental forces; market assessment and analysis; marketing internationally; export and import practices and procedures; evolution of centrally planned economies; human resource management; global operations management; financial management; strategic planning and organizational design; control and technology driver changes. Videocase 4 The evolution of Orge Mill.