International Business
The Challenge of Global Competition
8th Edition
Published in July 2001
Book
Mixed media product
978-0-07-112297-9 (ISBN)
Description
This text provides comprehensive coverage of a wide range of topics showing students the steps a business must take to go global. It describes international business concepts in a straightforward style. The CD-ROM includes 15 to 50 questions per chapter so that students can review their understanding of the chapter material. In this edition there is a new discussion of the Euro and its impacy on international business, as well as expanded discussions of the role of the US dollar in international transactions.
More details
Edition
International student edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
maps
Dimensions
Height: 230 mm
Weight
1940 gr
ISBN-13
978-0-07-112297-9 (9780071122979)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
05/2003
9th Edition
McGraw-Hill Education (ISE Editions)
€52.08
Article is exhausted; no reprint
Previous edition
Donald A. Ball | Wendell H. McCulloch | Ball overrun
International Business
The Challenge of Global Competition
Book
10/1998
McGraw-Hill Education (ISE Editions)
€42.08
Article exhausted; check for reprint
Content
Part 1. The Nature of International Business. 1. The Rapid Change of Global Business. 2. Trading and Investing in International Business (includes distributive forces). 3. Economic Theories of International Business. Part 2. The International Environment. 4. The Dynamics of International Organizations. 5. Understanding the International Monetary System. Part 3. The Foreign Environmental Forces. 6. Financial Forces: Influencing International Business. 7. Economic and Socioeconomic Forces. 8. Physical and Environmental Forces. 9. Sociocultural Forces. 10. Political Forces. 11. Legal Forces. 12. Labor Forces. 13. Competitive Forces. Part 4. The Organizational Environment. 14. Strategic Planning, Organization Design and Control of the Firm. 15. Assessing and Analyzing Markers. 16. Marketing Internationally. 17. Export and Import Practices. 18. Human Resource Management. 19. Financial Management. 20. Global Operations Management: The Third Industrial Revolution. Epilogue: The Future of International Business.