International Business: With World Map, Student CD and CESIM
10th Edition
Published on 1. May 2005
Book
Paperback/Softback
978-0-07-111556-8 (ISBN)
Description
This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
More details
Edition
10th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 279 mm
Width: 203 mm
Thickness: 33 mm
Weight
1723 gr
ISBN-13
978-0-07-111556-8 (9780071115568)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Wendell H. McCulloch | Paul L. Frantz | Michael Geringer
International Business
Book
11/2007
11th Edition
McGraw Hill Higher Education
€64.36
No shipping information available
Persons
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
Content
Part I: The Nature of International Business 1. The Rapid Change of International Business2. International Trade and Foreign Direct Investment3. Theories of International Trade and InvestmentPart II: Cooperation Among Nations4. Dynamics of International Institutions5. Understanding the International Monetary SystemPart III: International Environmental Forces6. Cultural Forces7. Natural Resources and Environmental Sustainability8. Economic and Socioeconomic Forces9. Political Forces10. Legal Forces11. Financial Forces12. Labor ForcesPart IV: The Organizational Environment13. International Competitive Strategy14. Assessing and Analyzing Markets15. Entry Modes16. Export and Import Practices17. Marketing Internationally18. Organizational Design and Control19. Human Resource Management20. Financial Management21. Global Supply Chain Management