MARKETING PLAN FOR TECH STARTUPS

The book every AI founder and marketing leader has been waiting for - bold, practical, and proven to work. By a tech executive who launched AI and developer solutions at Google and bootstrapped the marketing engine of an edge AI startup. With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware. Through real-world examples, case studies, and insights from top operators, it shows how effective marketing unlocks growth. It's a hands-on guide for: ¿ Startup founders - shortcut to clarity under pressure ¿ Marketing executives - gut check to align teams and accelerate growth Whether you're launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution. Who is this book for? ¿ Startup founders who need clarity and focus under pressure. ¿ Marketing executives aligning teams to accelerate growth. ¿ Future marketers and career changers entering the field. ¿ Experienced leaders refreshing skills for the AI era. What will I learn? ¿ Position with scientific precision so value is unmistakable. ¿ Use storytelling to connect emotionally before the rational pitch. ¿ Build consistency so every touchpoint compounds trust. ¿ Turn AI into a marketing superpower to move faster and smarter.