Writing and Speaking at Work
2nd Edition
Published on 20. June 2001
Book
Paperback/Softback
288 pages
978-0-13-041445-8 (ISBN)
Description
For undergraduate/graduate-level courses in Business Communication.
Designed to help students improve their ability to write and speak with confidence in the world of work, this text focuses on the practicalities of contemporary business communication-giving useful, concrete advice that students can apply immediately. Shorter than most other business communication texts, it eliminates unnecessary theoretical matters and gets right to the core of real, on-the-job communication, drawing from the author's many years of experience working with business and government. Very easy to read.
Designed to help students improve their ability to write and speak with confidence in the world of work, this text focuses on the practicalities of contemporary business communication-giving useful, concrete advice that students can apply immediately. Shorter than most other business communication texts, it eliminates unnecessary theoretical matters and gets right to the core of real, on-the-job communication, drawing from the author's many years of experience working with business and government. Very easy to read.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 177 mm
Thickness: 10 mm
Weight
413 gr
ISBN-13
978-0-13-041445-8 (9780130414458)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
06/2004
3rd Edition
Pearson
€59.41
Article exhausted; check for reprint
Previous edition
Book
09/1998
Pearson
€29.70
Article exhausted; check for reprint
Content
I. WRITING.
1. What Is Good Writing?
2. Developing a Good Style.
3. Using Examples and Comparisons.
4. Making Your Page Look Inviting.
5. Making Your Main Point Easy to Find.
6. Illustrating Your Ideas.
7. Getting Beyond the Period and Comma.
8. Learning Common-Sense Rules.
9. Preparing a Resume and Cover Letter.
10. Documenting Your Sources.
11. Making the Most of E-mail.
II. SPEAKING.
12. What Is Business Speaking?
13. Using Good Techniques of Delivery.
14. Developing a Clear Structure.
15. Choosing and Designing Visual Aids.
16. Giving a Presentation Using a Computer.
17. Giving a Presentation Using Transparencies.
18. Rehearsing, Setting Up, and Overcoming Nervousness.
19. Preparing an Annotated Presentation.
Appendix A. Final Project: Applying Computer Techniques.
Appendix B. Final Project: Creating Reports.
Appendix C. Formats for Letters and Memos.
Appendix D. Sample Papers.
Index.
1. What Is Good Writing?
2. Developing a Good Style.
3. Using Examples and Comparisons.
4. Making Your Page Look Inviting.
5. Making Your Main Point Easy to Find.
6. Illustrating Your Ideas.
7. Getting Beyond the Period and Comma.
8. Learning Common-Sense Rules.
9. Preparing a Resume and Cover Letter.
10. Documenting Your Sources.
11. Making the Most of E-mail.
II. SPEAKING.
12. What Is Business Speaking?
13. Using Good Techniques of Delivery.
14. Developing a Clear Structure.
15. Choosing and Designing Visual Aids.
16. Giving a Presentation Using a Computer.
17. Giving a Presentation Using Transparencies.
18. Rehearsing, Setting Up, and Overcoming Nervousness.
19. Preparing an Annotated Presentation.
Appendix A. Final Project: Applying Computer Techniques.
Appendix B. Final Project: Creating Reports.
Appendix C. Formats for Letters and Memos.
Appendix D. Sample Papers.
Index.