Corporate Architecture
Building a Brand
Will be published approx. on 6. November 2009
Book
Hardback
504 pages
978-0-393-73305-1 (ISBN)
Description
In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to "build" a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts.
Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects' sketches, plans, and sections, are:
Fashion: Prada * Christian Dior * Tod's * Chanel * Louis Vuitton * Uniqlo * Mikimoto * Herchcovitch * Gucci
Banking: Borkener Volksbank * Interbank * Caja de Granada * ING * Nord/LB * FIH * Sampension A/S * VP Bank * ABN Amro * MUFG * J. Van Breda * KfW
Telecommunications: Telefonica * Nortel * T-Mobile * Dogan Media Group * KPN * Vodafone * Google
Automotive: Bugatti * Mercedes Benz * Renault * Toyota * Ferrari * Volkswagen * Citroen * BMW * Mini
Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects' sketches, plans, and sections, are:
Fashion: Prada * Christian Dior * Tod's * Chanel * Louis Vuitton * Uniqlo * Mikimoto * Herchcovitch * Gucci
Banking: Borkener Volksbank * Interbank * Caja de Granada * ING * Nord/LB * FIH * Sampension A/S * VP Bank * ABN Amro * MUFG * J. Van Breda * KfW
Telecommunications: Telefonica * Nortel * T-Mobile * Dogan Media Group * KPN * Vodafone * Google
Automotive: Bugatti * Mercedes Benz * Renault * Toyota * Ferrari * Volkswagen * Citroen * BMW * Mini
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
600 color photographs; 350 plans
Dimensions
Height: 284 mm
Width: 217 mm
Thickness: 38 mm
Weight
2141 gr
ISBN-13
978-0-393-73305-1 (9780393733051)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Alejandro Bahamon, an architect, photographer, and editor of architecture books, is the author of numerous publications on contemporary architecture, including Sketch Plan Build, The Magic of Tents, Treehouses, Glass Houses, Houses on the Edge, and (with Ana Maria Alvarez), Light Color Sound. He lives in Barcelona. Ana Canizares lives in Barcelona.
Antonio Corcuera lives in Barcelona.
Antonio Corcuera lives in Barcelona.
Content
The buildings featured include: Borkener Volksbank, Borken; Caja de Granada, Granada; ING, Amsterdam and Budapest; Nord/LB, Hanover and Magdeburg; FIH, Copenhagen; Sampension, Copenhagen; VP Bank, Triesen; J. VAN BREDA, Antwerp; KfW, Frankfurt; Telefonica, Toledo and Madrid; TMobile, Vienna; Dogan Media Group, Ankara; KPN, Rotterdam and Amsterdam; Vodafone, Lisbon; Google, Zurich; Bugatti, Molsheim; Mercedes-Benz, Salzburg and Stuttgart; Renault, Paris; Ferrari, Rome and Maranello; Volkswagen, Wolfsburg and Dresden; CitroA"n, Paris; BMW, Leipzig and Munich; and MINI, Madrid.