
Information Experience
The Strategy and Tactics of Design Thinking
Craig Baehr(Author)
State University of New York Press
Published on 2. December 2025
Book
Paperback/Softback
250 pages
979-8-8558-0273-3 (ISBN)
Description
Information isn't simply read or used, rather it creates a holistic experience for users.
Information Experience provides a usable framework for developing information products and design thinking practices for a wide range of projects, including application development, content creation, instructional materials, and user experience design. Whether content is created by human, machine, or artificial intelligence, memorable information experiences begin with the user, encompassing how user research, content development strategies, and design tactics fit together in creating engaging information experiences and products. The book provides an in-depth discussion of the components of information experience, including user perception, cognition, environment design, strategic branding, and tactical design. Collectively, these elements provide a foundation for understanding how information products function on a level beyond utility, as holistic and immersive experiences for users.
Information Experience provides a usable framework for developing information products and design thinking practices for a wide range of projects, including application development, content creation, instructional materials, and user experience design. Whether content is created by human, machine, or artificial intelligence, memorable information experiences begin with the user, encompassing how user research, content development strategies, and design tactics fit together in creating engaging information experiences and products. The book provides an in-depth discussion of the components of information experience, including user perception, cognition, environment design, strategic branding, and tactical design. Collectively, these elements provide a foundation for understanding how information products function on a level beyond utility, as holistic and immersive experiences for users.
Reviews / Votes
"Information Experience takes information design into the modern era. I like the re-envisioning of information design as information experience, which puts this work in line with developments in sister disciplines. By expanding information design into information experience, the author creates a venue for a new, modern look at the way we produce, design, and create experiences around information. Further, the book shows why we need to think about information as an important aspect of technical communication." - Guiseppe Getto, coeditor of Content Strategy in Technical CommunicationMore details
Series
Language
English
Place of publication
Albany, NY
United States
Target group
Professional and scholarly
US School Grade: College Graduate Student and over
Product notice
Paperback (trade)
Illustrations
1 Tables, black and white; 28 Figures
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 15 mm
Weight
415 gr
ISBN-13
979-8-8558-0273-3 (9798855802733)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2025
State University of New York Press
€38.99
Available for download
Person
Craig Baehr teaches graduate courses in technical communication at Arizona State University and professional certification preparatory courses for the Society for Technical Communication's Certified Professional Technical Communicator program as an APMG International Accredited Trainer. He is the author of several books, including Web Development: A Visual Spatial Approach and The Agile Communicator: Principles and Practices of Technical Communication.
Content
List of Illustrations
Acknowledgments
Foreword
Susan M. Lang
Introduction
1. The Elements of Information Experience
2. Perception and Interpretive Experience
3. Cognitive Experience and Learning
4. Information Environment Design
5. Strategic Branding
6. Tactical Design
7. Holistic Information Experiences
References
Index
Acknowledgments
Foreword
Susan M. Lang
Introduction
1. The Elements of Information Experience
2. Perception and Interpretive Experience
3. Cognitive Experience and Learning
4. Information Environment Design
5. Strategic Branding
6. Tactical Design
7. Holistic Information Experiences
References
Index