Introduction to Business Management
9th Edition
Published on 12. December 2013
Book
Paperback/Softback
608 pages
978-0-19-905982-9 (ISBN)
Description
Introduction to Business Management ninth edition explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling. It also has an in-depth focus on the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.
South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.
South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.
More details
Edition
9th Revised edition
Language
English
Place of publication
Goodwood
South Africa
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 242 mm
Width: 169 mm
Thickness: 27 mm
Weight
816 gr
ISBN-13
978-0-19-905982-9 (9780199059829)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
S Rudansky-Kloppers is with the Department of Business Management at Unisa.
B Erasmus is Vice Principal of Operations at Unisa.
J Strydom is with the Department of Business Management and Head: Research for School of Management Sciences at Unisa.
JA Badenhorst-Weiss
is Professor in the Department Business Management at Unisa.
T Brevis-Landsberg is Chair of the Department of Business Management at Unisa.
MC Cant is Chair of the Department in Marketing and Retail Management at Unisa.
LP Kruger is Professor in the Department of Business Management at Unisa.
R Machado is with the Department of Marketing and Retail Management at Unisa.
J Marx is Chair of the Department of Finance, Risk Management and Banking.
RT Mpofu is Professor in the Department of Business Management at Unisa.
RJ Steenkamp is Professor in the Department of Business Management at Unisa.
MJ Vrba is Senior Lecturer in the Department of Business Management at Unisa.
B Erasmus is Vice Principal of Operations at Unisa.
J Strydom is with the Department of Business Management and Head: Research for School of Management Sciences at Unisa.
JA Badenhorst-Weiss
is Professor in the Department Business Management at Unisa.
T Brevis-Landsberg is Chair of the Department of Business Management at Unisa.
MC Cant is Chair of the Department in Marketing and Retail Management at Unisa.
LP Kruger is Professor in the Department of Business Management at Unisa.
R Machado is with the Department of Marketing and Retail Management at Unisa.
J Marx is Chair of the Department of Finance, Risk Management and Banking.
RT Mpofu is Professor in the Department of Business Management at Unisa.
RJ Steenkamp is Professor in the Department of Business Management at Unisa.
MJ Vrba is Senior Lecturer in the Department of Business Management at Unisa.
Author
Professor in the Department Business Management, Unisa
Chair of the Department of Business Management, Unisa
Chair of the Department in Marketing and Retail Management, Unisa
Professor in the Department of Business Management, Unisa
Department of Marketing and Retail Management, Unisa
Chair of the Department of Finance, Risk Management and Banking
Professor in the Department of Business Management, Unisa
Editor
Department of Business Management, Unisa
Vice Principal of Operations, Unisa
Department of Business Management and Head: Research for School of Management Sciences, Unisa
Content
1 THE BUSINESS WORLD AND BUSINESS MANAGEMENT; 2 ENTREPRENEURSHIP; 3 THE ESTABLISHMENT OF BUSINESS; 4 THE BUSINESS ENVIRONMENT; 5 CORPORATE SOCIAL RESPONSIBILITY; 6 INTRODUCTION TO GENERAL MANAGEMENT; 7 PLANNING; 8 ORGANISING; 9 LEADING; 10 CONTROLLING THE MANAGEMENT PROCESS; 11 OPERATIONS MANAGEMENT; 12 HUMAN RESOURCE MANAGEMENT AND THE SA LABOUR LEGISLATIVE FRAMEWORK; 13 MARKETING MANAGEMENT; 14 FINANCIAL MANAGEMENT; 15 PURCHASING AND SUPPLY MANAGEMENT