Understanding Industry
5th Edition
Published on 2. August 1999
Book
Paperback/Softback
144 pages
978-0-340-74903-6 (ISBN)
Description
An overview of industry and commerce in society. It is designed for 16- to 19-year-old students and should be useful for a range of courses including A Level business studies and advanced business GNVQ. It is written in an accessible style and contains illustrations, photographs and activities. Every business function is covered, including marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success.
More details
Edition
5th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Hodder Arnold
Target group
College/higher education
Edition type
Revised edition
Illustrations
b&w photographs & illustrations, index
Dimensions
Height: 273 mm
Width: 200 mm
Thickness: 9 mm
Weight
382 gr
ISBN-13
978-0-340-74903-6 (9780340749036)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Graham Willcocks | Steve Morris | J.M. Baddeley
The Business
Book
03/2001
6th Edition
Hodder & Stoughton Ltd
€37.35
Article not available
Previous edition
J.M. Baddeley
Understanding Industry
Book
10/1998
4th Edition
Hodder Arnold H&S
Unfortunately, price unknown
Article exhausted; check for reprint
Persons
Content
Introduction: case study - Diageo - the skills required for business success. Marketing and sales: case study - the Solero success story; case study - Levi 501s - why was denim fading?; case study - Railtrack - changing track. Design and development: case study - design-based innovation at Sony; case study - Sony - the news studio in a briefcase. Information technology: case study - shopping with IT. Production: case study - Allied Domecq - who put the hole in the donut?; case study - National Grid - power for the people. Personnel: case study - Standard Life - recruiting tomorrow's managers; case study - Eurostar and the graduate engineer; case study - Mitsubishi Electric Europe (B.V.) - managing change. Finance: case study - PricewaterhouseCoopers' private finance initiative in Hereford and Worcester. Management: case study - Dixons - managing a service revolution; case study - Virgin - effective management in action. Growing businesses: case study - Braebourne Ltd - turning water into gold; case study - Denby Pottery - a management buy-out success; case study - Dyson - how PricewaterhouseCoopers reduced the odds. Business integration: case study - integration across the world - Magnum ice cream; case study - Ford and Honda - each in their own way.