
Powerful Proposals
How to Give Your Business the Winning Edge
Amacom (Publisher)
Published on 17. January 2023
Book
Paperback/Softback
256 pages
978-1-4002-4241-2 (ISBN)
Description
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors.
Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers.
This helpful resource offers tools and techniques that will let any firm: assess their ""winner or loser"" proposal status and take proactive steps to become a winner
address the ""Big Four"" questions that a proposal must answer to be successful
create ""A+"" proposals in less time with less wasted effort via a simple, repeatable process
neutralize the issue of price when the firm is not the low-price provider
Powerful Proposals takes you step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
More details
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 16 mm
Weight
449 gr
ISBN-13
978-1-4002-4241-2 (9781400242412)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).