CB
9th Edition
Published on 11. February 2021
Book
Paperback/Softback
400 pages
978-0-357-51820-5 (ISBN)
Description
Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.
More details
Edition
9th edition
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 277 mm
Width: 215 mm
Thickness: 15 mm
Weight
980 gr
ISBN-13
978-0-357-51820-5 (9780357518205)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part I: Introduction. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: Internal Influences 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivation and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Changes. Part III: External Influences. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: Situations and Decision Making. 11.Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: Consumption and Beyond. 14. Consumption to Satisfaction. 15. Beyond Consumer Relationships. 16. Consumer and Marketing Misbehavior.