The Practice of Social Research

A comprehensive, straightforward introduction to the field of research as practised by social scientists. This text emphasises the research process by showing students how to design and construct projects, introducing the various observation modes in use today, and answering questions about research methods - such as how to conduct online surveys and analyse both qualitative and quantitative data. The Practice of Social Research gives students the tools they need to apply research concepts practically, as both researchers and consumers.
 
A comprehensive, straightforward introduction to the field of research as practised by social scientists. This text emphasises the research process by showing students how to design and construct projects, introducing the various observation modes in use today, and answering questions about research methods - such as how to conduct online surveys and analyse both qualitative and quantitative data. The Practice of Social Research gives students the tools they need to apply research concepts practically, as both researchers and consumers.