The Good Is the New Cool Bundle
Includes the Good Is the New Cool Guide to Personal Purpose, Good Is the New Cool Guide to Meaningful Marketing, and Good Is the New Cool Guide to Conscious Business
1st Edition
Published on 5. February 2026
Book
Hardback
978-1-394-36958-4 (ISBN)
Description
An essential collection of purpose-driven career and business strategies for modern leaders and entrepreneurs
In The Good Is the New Cool Bundle, conscious capitalism experts Afdhel Aziz and Bobby Jones explain the knowledge and tools you need to understand to build fulfilling, successful careers and companies in the contemporary market. This Purpose Trilogy includes their three popular books:
Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career
Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact
Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers
In each one, the authors discuss proven strategies that work in the real world to increase your prosperity, your effectiveness, and unlock your potential to deliver results for you, your coworkers, your team, and your company.
The bundle walks you through concrete steps you can take immediately to improve your mental health and personal productivity. It also explores hands-on principles of business growth and includes resources for building impactful and purposive companies that make a positive difference in the world.
You'll also find:
An insightful understanding of how to interact with - and raise money from - impact investors
Discussions of how to unpack the countless mental, physical, and financial benefits of finding purpose
Up-to-date recommendations for creating a rewarding career and an effective business in the digital age, complete with case studies from leaders at purpose-driven companies around the world
Perfect for managers, executives, and other business leaders, The Good Is the New Cool Bundle is also an essential collection for entrepreneurs, founders, young professionals, workers at any stage of their careers, and employers who want to get more out of themselves, their businesses, their employees, their teammates, and their working lives.
In The Good Is the New Cool Bundle, conscious capitalism experts Afdhel Aziz and Bobby Jones explain the knowledge and tools you need to understand to build fulfilling, successful careers and companies in the contemporary market. This Purpose Trilogy includes their three popular books:
Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career
Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact
Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers
In each one, the authors discuss proven strategies that work in the real world to increase your prosperity, your effectiveness, and unlock your potential to deliver results for you, your coworkers, your team, and your company.
The bundle walks you through concrete steps you can take immediately to improve your mental health and personal productivity. It also explores hands-on principles of business growth and includes resources for building impactful and purposive companies that make a positive difference in the world.
You'll also find:
An insightful understanding of how to interact with - and raise money from - impact investors
Discussions of how to unpack the countless mental, physical, and financial benefits of finding purpose
Up-to-date recommendations for creating a rewarding career and an effective business in the digital age, complete with case studies from leaders at purpose-driven companies around the world
Perfect for managers, executives, and other business leaders, The Good Is the New Cool Bundle is also an essential collection for entrepreneurs, founders, young professionals, workers at any stage of their careers, and employers who want to get more out of themselves, their businesses, their employees, their teammates, and their working lives.
More details
Language
English
Place of publication
New York
United States
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 231 mm
Width: 160 mm
Thickness: 89 mm
Weight
1429 gr
ISBN-13
978-1-394-36958-4 (9781394369584)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelcz, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.
BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.
BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.
Content
Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career
Introduction
Part I: Our Purpose Journey (Inspiration) 1
Chapter 1: The Call to Adventure 3
Chapter 2: Finding Our Purpose 13
Chapter 3: Living Our Purpose 29
Chapter 4: The World Shuts Down 43
Part II: What Is Purpose? 55
Chapter 5: The Definition of Individual Purpose 57
Chapter 6: The Benefits of Having a Personal Purpose 63
Chapter 7: The Nine Truths of Purpose 83
Part III: Your GPS to Purpose 113
Chapter 8: What Is GPS to Purpose? 115
Chapter 9: Your Living Vision 121
Chapter 10: Gifts 139
Chapter 11: Passions 149
Chapter 12: Service 161
Chapter 13: Putting It All Together: Your Personal Purpose Statement 169
In Closing 181
References 185
About the Authors 189
Thanks and Acknowledgments 193
Index 201
Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact
Introduction 1
Part I: Why We Are Living in the Age of Purpose: The Three Tectonic Shifts Driving Change 27
Chapter 1: The Rise of the Conscious Consumer: People Want to Buy from Brands That Give a Damn 29
Chapter 2: The Rise of the Activist Employee: Employees Want Meaning and Purpose in Their Work 39
Chapter 3: The Rise of the Impact Investor: Investors Want to Make Money While Positively Impacting People and
the Planet 53
Part II: Defining Purpose 59
Chapter 4: Definitions 63
Chapter 5: Seven Qualities of a Great Purpose Statement 67
Chapter 6: Discovering Purpose 79
Part III: The Nine Principles of Purpose 115
1. Purpose Needs to Start Inside Out 127
2. Purpose Is About Picking Your Shields-and Sword 135
3. Purpose Must Be Profitable to Be Sustainable 145
4. Purpose Is About Putting Your Money Where Your Mission Is 154
5. Purpose Doesn't Have to Be Political 163
6. Purpose Should Be an Open-Source Pursuit 173
7. Purpose Should Measure What You Treasure 186
8. Purpose Is About Being the Helper, Not the Hero 197
9. Purpose Is a Journey, Not a Destination 208
Part IV: In Closing 217
Appendix A: The ROI of Purpose 229
Appendix B: More Inspiration 241
Bibliography 245
About the Authors 253
Thanks and Acknowledgments 257
Index 259
Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers
Introduction 1
Why We Wrote Good Is the New Cool 7
Bobby's Story 13
Afdhel's Story 19
Part I: Good Is the New Cool 23
Chapter 1: How Good Became the New Cool 25
Chapter 2: The New Model of Marketing 41
Part II: The Seven Principles of How to Market Like You Give a Damn 61
Chapter 3: Know Your Purpose 63
Chapter 4: Find Your Allies 89
Chapter 5: Think Citizens, Not Consumers 111
Chapter 6: Lead with the Cool, But Bake in the Good 131\
Chapter 7: Don't Advertise, Solve Problems 16
Chapter 8: People Are the New Media 189
Chapter 9: Back Up the Promise with the Proof 215
Part III: How to Get Started Today 247
Chapter 10: Dream It, Do It, Share It! 249
Resources and Other Links 257
References 259
About the Authors 263
Acknowledgments 267
Index 269
Introduction
Part I: Our Purpose Journey (Inspiration) 1
Chapter 1: The Call to Adventure 3
Chapter 2: Finding Our Purpose 13
Chapter 3: Living Our Purpose 29
Chapter 4: The World Shuts Down 43
Part II: What Is Purpose? 55
Chapter 5: The Definition of Individual Purpose 57
Chapter 6: The Benefits of Having a Personal Purpose 63
Chapter 7: The Nine Truths of Purpose 83
Part III: Your GPS to Purpose 113
Chapter 8: What Is GPS to Purpose? 115
Chapter 9: Your Living Vision 121
Chapter 10: Gifts 139
Chapter 11: Passions 149
Chapter 12: Service 161
Chapter 13: Putting It All Together: Your Personal Purpose Statement 169
In Closing 181
References 185
About the Authors 189
Thanks and Acknowledgments 193
Index 201
Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact
Introduction 1
Part I: Why We Are Living in the Age of Purpose: The Three Tectonic Shifts Driving Change 27
Chapter 1: The Rise of the Conscious Consumer: People Want to Buy from Brands That Give a Damn 29
Chapter 2: The Rise of the Activist Employee: Employees Want Meaning and Purpose in Their Work 39
Chapter 3: The Rise of the Impact Investor: Investors Want to Make Money While Positively Impacting People and
the Planet 53
Part II: Defining Purpose 59
Chapter 4: Definitions 63
Chapter 5: Seven Qualities of a Great Purpose Statement 67
Chapter 6: Discovering Purpose 79
Part III: The Nine Principles of Purpose 115
1. Purpose Needs to Start Inside Out 127
2. Purpose Is About Picking Your Shields-and Sword 135
3. Purpose Must Be Profitable to Be Sustainable 145
4. Purpose Is About Putting Your Money Where Your Mission Is 154
5. Purpose Doesn't Have to Be Political 163
6. Purpose Should Be an Open-Source Pursuit 173
7. Purpose Should Measure What You Treasure 186
8. Purpose Is About Being the Helper, Not the Hero 197
9. Purpose Is a Journey, Not a Destination 208
Part IV: In Closing 217
Appendix A: The ROI of Purpose 229
Appendix B: More Inspiration 241
Bibliography 245
About the Authors 253
Thanks and Acknowledgments 257
Index 259
Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers
Introduction 1
Why We Wrote Good Is the New Cool 7
Bobby's Story 13
Afdhel's Story 19
Part I: Good Is the New Cool 23
Chapter 1: How Good Became the New Cool 25
Chapter 2: The New Model of Marketing 41
Part II: The Seven Principles of How to Market Like You Give a Damn 61
Chapter 3: Know Your Purpose 63
Chapter 4: Find Your Allies 89
Chapter 5: Think Citizens, Not Consumers 111
Chapter 6: Lead with the Cool, But Bake in the Good 131\
Chapter 7: Don't Advertise, Solve Problems 16
Chapter 8: People Are the New Media 189
Chapter 9: Back Up the Promise with the Proof 215
Part III: How to Get Started Today 247
Chapter 10: Dream It, Do It, Share It! 249
Resources and Other Links 257
References 259
About the Authors 263
Acknowledgments 267
Index 269