Direct Marketing
How to Create and Grow Profitable Customers - On Any Budget
Published on 21. April 1997
Book
Paperback/Softback
300 pages
978-0-7322-5676-0 (ISBN)
Description
Direct marketing is becoming an attractive option for maximizing promotion and advertising opportunities. This guide will feature case-studies of the best and worst direct marketing campaigns, a structured approach to direct marketing and interviews with prominent direct marketeers.
More details
Language
English
Place of publication
New South Wales
Australia
Target group
Professional and scholarly
Illustrations
b&w illustrations, figures and diagrams, sample
Dimensions
Height: 234 mm
Width: 153 mm
Weight
390 gr
ISBN-13
978-0-7322-5676-0 (9780732256760)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification