Business Economics
Published on 21. April 1998
Book
Paperback/Softback
488 pages
978-0-201-40351-0 (ISBN)
Description
Designed to meet the needs of Business students, this text helps students understand the economic concepts and theories that impact upon business. With a strong emphasis on real world business examples rather than theoretical material, the text differs from traditional Economics textbooks often used by non-Economics specialists. Helping students to begin a sucessful career in industry, the book examines why some firms succeed whilst others fall by the way. The book does not claim to answer all the questions, but sets out to help the student understand the ways in which economic factors affect the business world.
More details
Language
English
Place of publication
New Jersey
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 173 mm
Thickness: 27 mm
Weight
809 gr
ISBN-13
978-0-201-40351-0 (9780201403510)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
MODULE A: FIRMS.
1. Firms and their objectives.
2. The internal organisation of firms.
MODULE B: PRODUCTION AND COSTS.
3. Efficiency.
4. Size of firms.
5. How firms grow.
MODULE C: MARKETS.
6. Demand and supply.
7. Markets and market failure.
8. Government intervention in markets.
MODULE D: INDUSTRIAL STRUCTURE.
9. Monopoly and competition.
10. Business strategy in different market structures.
11. Competition policy.
12. Privatisation.
13. Multinational enterprises.
MODULE E: LABOUR.
14. Wages and employment.
15. Intervention in the labour market.
MODULE F: MONEY.
16. Money creation and control.
17. Finance for firms.
18. Investment appraisal.
MODULE G: RUNNING THE ECONOMY.
19. Measurement and determination of national income.
20. Management of the economy.
21. Inflation and its effects on firms.
22. Unemployment and its effects on firms.
MODULE H: THE INTERNATIONAL ENVIRONMENT.
23. International trade.
24. The balance of payments and exchange rates.
25. The European Union
1. Firms and their objectives.
2. The internal organisation of firms.
MODULE B: PRODUCTION AND COSTS.
3. Efficiency.
4. Size of firms.
5. How firms grow.
MODULE C: MARKETS.
6. Demand and supply.
7. Markets and market failure.
8. Government intervention in markets.
MODULE D: INDUSTRIAL STRUCTURE.
9. Monopoly and competition.
10. Business strategy in different market structures.
11. Competition policy.
12. Privatisation.
13. Multinational enterprises.
MODULE E: LABOUR.
14. Wages and employment.
15. Intervention in the labour market.
MODULE F: MONEY.
16. Money creation and control.
17. Finance for firms.
18. Investment appraisal.
MODULE G: RUNNING THE ECONOMY.
19. Measurement and determination of national income.
20. Management of the economy.
21. Inflation and its effects on firms.
22. Unemployment and its effects on firms.
MODULE H: THE INTERNATIONAL ENVIRONMENT.
23. International trade.
24. The balance of payments and exchange rates.
25. The European Union