Refreshing Comms
Internal communication for a better-connected, feel-good, goal-achieving workplace
Published on 7. May 2024
Book
Hardback
232 pages
978-1-78860-585-4 (ISBN)
Description
You've just shared news of the latest plans with employees.
Message sent and received - job done.
But they ain't buying it. Nothing has changed.
Now what?
Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework (c) so you can stop wasting time and start getting the right outcomes in a way that's good, and simpler, for everyone.
Discover how to make a compelling case to get people onside.
Get intentional with an actionable comms plan aligned with your specific business goals and values.
Learn how to engage your audience with high-value content.
Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you.
How's that for a message that hits the spot?
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
Message sent and received - job done.
But they ain't buying it. Nothing has changed.
Now what?
Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework (c) so you can stop wasting time and start getting the right outcomes in a way that's good, and simpler, for everyone.
Discover how to make a compelling case to get people onside.
Get intentional with an actionable comms plan aligned with your specific business goals and values.
Learn how to engage your audience with high-value content.
Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you.
How's that for a message that hits the spot?
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
Reviews / Votes
Simple, concise and easy to read. Highly recommend for anyone looking to align comms with strategy. Barry Cooper on LinkedInGreat content on leadership, behaviours, psychology, culture and strategy. If you want to drive employee engagement and deliver high value content through your teams, then this is the book for you. - Amazon 5*
A real breath of fresh air in the business space - and FULL of brilliant insight written in the most engaging and relatable way! - Amazon 5*
A brilliant book if you're looking to get your people engaged, on board and on-brand. Don't send another email until you read this! - Amazon 5*
We are consumed by external comms but if we get the internals comms right then that builds brand strength and longevity. - Amazon 5*
More details
Language
English
Place of publication
Tadley
United Kingdom
Target group
Professional and scholarly
Product notice
Paper over boards
Dimensions
Height: 222 mm
Width: 145 mm
Thickness: 19 mm
Weight
580 gr
ISBN-13
978-1-78860-585-4 (9781788605854)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Liz Atkin
Refreshing Comms
Internal communication for a better-connected, feel-good, goal-achieving workplace
E-Book
05/2024
Practical Inspiration Publishing
€9.49
Available for download
Persons
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
Content
Cover Page
Title Page
Copyright Page
Contents
Foreword
Introduction
Chapter 1 What's this internal communication thing really about?
Chapter 2 Reframing the workplace
Chapter 3 The Tools of Engagement Framework
Chapter 4 Vision
Chapter 5 Values
Chapter 6 Employer voice
Chapter 7 Content principles
Chapter 8 Strategy
Chapter 9 Communication goals
Chapter 10 Themes and relevance
Chapter 11 Finalizing the framework
Chapter 12 How to write like a pro
Chapter 13 Measuring impact
Chapter 14 Time for reflection
Chapter 15 To be continued...
Acknowledgements
About the author
Index
Title Page
Copyright Page
Contents
Foreword
Introduction
Chapter 1 What's this internal communication thing really about?
Chapter 2 Reframing the workplace
Chapter 3 The Tools of Engagement Framework
Chapter 4 Vision
Chapter 5 Values
Chapter 6 Employer voice
Chapter 7 Content principles
Chapter 8 Strategy
Chapter 9 Communication goals
Chapter 10 Themes and relevance
Chapter 11 Finalizing the framework
Chapter 12 How to write like a pro
Chapter 13 Measuring impact
Chapter 14 Time for reflection
Chapter 15 To be continued...
Acknowledgements
About the author
Index