Transnational Audiences

Reviews / Votes

'In Transnational AudiencesAthique develops a sophisticated and layered analysis of the complexities of studying media audiences. He does so while presenting an epistemology of the field and its theoretical developments that helps the reader understand audiences in an increasingly internet-dependent, transnational media environment. This book is an important contribution for students attempting to grasp the several decades of audience research and the important and necessary move from national to transnational analysis.' Antonio C. La Pastina, Texas A&M University 'Athique's lucidly written book introduces us to the major authors, key theoretical concepts and fascinating case studies, offering a panoramic view of the growing field of research on transnational audiences.' S. V. Srinivas, Azim Prenji University