
Smart Engagement
Why, What, Who and How
Do Sustainability (Publisher)
1st Edition
Published on 3. July 2014
Book
Paperback/Softback
105 pages
978-1-910174-18-0 (ISBN)
Description
Businesses that thrive in the 21st century will be those that are smart about "engagement". These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes.However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the wrong issues at the wrong time; they plan too much and do too little; they slide into PR-mode or they undermine relationships by creating expectations that can't be met.Smart Engagement can help you plan an engagement programme that is integrated into your core business. John Aston and Alan Knight draw on nearly 50 years of practical expertise in the field of natural resources, energy and infrastructure, chemicals, aeronautics, the financial sector, environmental management, social responsibility and capacity building. They distil the best from current research and offer a robust guide to best practice. This is not abstract process guidelines; it is a straightforward, no-nonsense and practical approach to engagement, focused on results and value creation.
More details
Language
English
Place of publication
Oxford
United Kingdom
Target group
Professional and scholarly
Postgraduate and Professional Practice & Development
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 6 mm
Weight
157 gr
ISBN-13
978-1-910174-18-0 (9781910174180)
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Schweitzer Classification
Other editions
Additional editions

E-Book
09/2017
Routledge
€47.49
Available for download

E-Book
09/2017
Routledge
€47.49
Available for download
Persons
Aston, John; Knight, Alan
Content
1. Introduction2. The Smart Engagement Framework3. Why engage4. What to engage on5. Who's involved6. How to engageKey TermsFurther Reading