Competing with IT
Leading a Digital Business
Published on 26. March 2015
Book
Paperback/Softback
420 pages
978-1-137-26997-3 (ISBN)
Description
Designed specifically for the needs of MBA students it examines strategic information systems, with an emphasis on realising benefits. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. Grounded in theory and linked to best practice it is the ideal MBA course text.
Reviews / Votes
'The academic rigour of this book is excellent, along with its handling of relevant and up-to-date topics in the field of IT. It provides a direct and practical approach to IS/IT and benefits realization in a unique and pragmatic way. It is the ideal text for MBA students, academics and practitioners alike.' - Thanos Papadopoulos, University of Sussex, UK 'In a digital world, realising value from IT initiatives has become one key challenge to executives. This book offers a fresh examination of the benefits that IT can operationally and strategically deliver when appropriate tools are considered and deployed by managers'. - Ilan Oshri, Loughborough University, UKMore details
Series
Edition
2015
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 23 mm
Weight
635 gr
ISBN-13
978-1-137-26997-3 (9781137269973)
DOI
10.1007/978-1-137-26998-0
Schweitzer Classification
Person
Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.
Content
1. Foundations for a New Perspective.- 2. A Benefits Framework for Planning Projects Exploring Opportunities.- 3. Establishing the Vision Developing the Benefits Realization Plan.- 4. Building Momentum Delivering the Benefits.- 5. Assessing the Benefits Evaluation.- 6. Making the Most of Investments in IT.- 7. Digging Deeper into the Issues of Design and Change.- 8. Strategy Creating Value and Building Competitive Advantage.- 9. Managing the IT Portfolio .- 10. Taking an Architecture Perspective.- 11. Digital Business.- 12. Implications for the CIO And IT Function.- 13. Enabling Business Innovation.- 14. Building the IT Capability of the Organization.