Copywriting In A Week
Be A Great Copywriter In Seven Simple Steps
Published on 24. February 2012
Book
Paperback/Softback
128 pages
978-1-4441-5907-3 (ISBN)
Description
The ability to write great copy is crucial to anyone who wants to advance their career.
Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for? Let this book put you on the fast track to success!
Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for? Let this book put you on the fast track to success!
More details
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Target group
Professional and scholarly
Product notice
Paperback (UK-B)
Illustrations
Diagrams and cartoons throughout
Dimensions
Height: 197 mm
Width: 132 mm
Thickness: 11 mm
Weight
150 gr
ISBN-13
978-1-4441-5907-3 (9781444159073)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
03/2012
Teach Yourself Books
€3.99
Available for download
Person
Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.
Content
Sunday - work out what you want to say and make sure your copy is going to be relevant; Monday - put yourself in your readers' shoes and make your writing easy to read and absorb; Tuesday - learn the art of letter writing and make sure your letters will be read; Wednesday - understand advertising and how each of your words earn its keep; Thursday - become a popular press commentator and promote what you do for free; Friday - discover why most promotional print says too much and become skilled at only writing what matters most; Saturday - explore some other ways to work with words and know you are getting your message across.