Polling and the Public
What Every Citizen Should Know
8th Edition
Published on 20. July 2011
Book
Paperback/Softback
312 pages
978-1-60426-606-1 (ISBN)
Description
Asher's central objective-to help students become savvy consumers of polls-has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.
Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
More details
Edition
8th Revised edition
Language
English
Place of publication
Washington
United States
Publishing group
SAGE Publications Inc
Target group
College/higher education
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 17 mm
Weight
423 gr
ISBN-13
978-1-60426-606-1 (9781604266061)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
10/2016
9th Edition
CQ Press
€83.00
Shipment within 15-20 days
Previous edition
Book
02/2007
7th Edition
CQ Press
€48.46
Article exhausted; check for reprint
Person
Dr. Herb Asher is professor emeritus of political science at The Ohio State University and counselor to the university president. He previously served as special assistant to the university president for government relations and founding director of the John Glenn Institute for Public Service and Public Policy. He is frequently called upon as an expert political analyst by local and national media.
Dr. Asher earned his degrees at Bucknell University (B.S. Mathematics) and the University of Michigan (M.A. & PH.D. in political science).
Dr. Asher serves as faculty adviser to several student organizations, including the Undergraduate Student Government, the College Democrats, and two fraternities. He also serves on the Executive Committee and Board of Trustees of Hillel and formerly served as faculty adviser to the College Republicans.
Dr. Asher is a former member and chair of the Ohio Ethics Commission and a member of the Mid-Ohio Regional Planning Commission. He is a member of the Board of Trustees of Community Research Partners, a former member of the Board of Trustees of the Columbus Metropolitan Club, and former president of the Ohio State University Faculty Club.
Dr. Asher earned his degrees at Bucknell University (B.S. Mathematics) and the University of Michigan (M.A. & PH.D. in political science).
Dr. Asher serves as faculty adviser to several student organizations, including the Undergraduate Student Government, the College Democrats, and two fraternities. He also serves on the Executive Committee and Board of Trustees of Hillel and formerly served as faculty adviser to the College Republicans.
Dr. Asher is a former member and chair of the Ohio Ethics Commission and a member of the Mid-Ohio Regional Planning Commission. He is a member of the Board of Trustees of Community Research Partners, a former member of the Board of Trustees of the Columbus Metropolitan Club, and former president of the Ohio State University Faculty Club.