The Neuroscience of Selling
Proven Sales Secrets to Win Over the Buyer's Heart and Mind
Published on 1. November 2019
Book
Hardback
168 pages
978-1-4926-8948-5 (ISBN)
Description
A revolutionary way to increase your sales!
Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.
Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to:
Increase your likeabilitySteer a profitable conversationStand out from the competition Win customers for life!Discover real sales success and bring new value to your company!
Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, (c) 2002-2019.
Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.
Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to:
Increase your likeabilitySteer a profitable conversationStand out from the competition Win customers for life!Discover real sales success and bring new value to your company!
Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, (c) 2002-2019.
More details
Series
Language
English
Place of publication
United States
Publishing group
Sourcebooks, Inc
Target group
Professional and scholarly
College/higher education
Dimensions
Height: 185 mm
Width: 134 mm
Thickness: 19 mm
Weight
405 gr
ISBN-13
978-1-4926-8948-5 (9781492689485)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2019
Simple Truths
€4.99
Available for download
Person
John Asher is the author and developer of 15 different sales-related training manuals. This is John's third published book on sales. His first book, How to Do Business with Western Companies, was co-authored with Simon Guo of Beijing and published in China in 2012 in Mandarin. The book was partially funded by two Chinese companies, Haier and Alibaba. It was a best seller in China and helped Alibaba and Haier grow to global powerhouses.
His second book, Close Deals Faster sold out the first day it was available on Amazon, made the Hudson book stores best seller list, won an international book award as the best sales book of 2018, and was awarded the best book of 2018 by the American Book Fest.
John and his team of 30 people in the US and China have trained over 80,000 salespeople from 22 countries.
His second book, Close Deals Faster sold out the first day it was available on Amazon, made the Hudson book stores best seller list, won an international book award as the best sales book of 2018, and was awarded the best book of 2018 by the American Book Fest.
John and his team of 30 people in the US and China have trained over 80,000 salespeople from 22 countries.