
The New Prophets of Capital
Nicole Aschoff(Author)
Verso Books (Publisher)
Published on 31. March 2015
Book
Paperback/Softback
160 pages
978-1-78168-810-6 (ISBN)
Description
As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.
Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; Oprah Winfrey urging us to find solutions to poverty and alienation within ourselves; and Bill and Melinda Gates offering the generosity of the 1 percent as the answer to a persistent, systemic inequality. The new prophets of capital buttress an exploitative system, even as the cracks grow more visible.
Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; Oprah Winfrey urging us to find solutions to poverty and alienation within ourselves; and Bill and Melinda Gates offering the generosity of the 1 percent as the answer to a persistent, systemic inequality. The new prophets of capital buttress an exploitative system, even as the cracks grow more visible.
Reviews / Votes
"A highly original and fascinating exploration of what we might think of as 'changeless change'--the kind of innovation that simultaneously upends current practices and studiously protects existing wealth and power inequities. Through four well-chosen and emblematic case studies, Aschoff tackles this slippery subject with confidence and subtlety, providing readers with key intellectual tools to separate fact from fiction." --Naomi Klein, author of "This Changes Everything: Capitalism vs. the Climate" "Nicole Aschoff expertly dissects the magical thinking behind America's idolatry of the invisible hand. In a series of lively and closely argued case studies, she lets readers see the threadbare state of our rationales for the market's uncontested sovereignty. And just as impressively, she urges us not to be daunted by the challenges ahead." --Chris Lehmann, author of "Rich People Things: Real-Life Secrets of the Predator Class" "Nicole Aschoff has skewered the high priests and priestesses of our most unshakable religion: capitalism. Anyone persuading you to 'lean in, ' engage in 'conscious capitalism' or admire philanthropists will be (rightfully) upset by Aschoff's takedown of some of the big-name 'ethical capitalists' of our era: Sheryl Sandberg, Bill Gates, Whole Foods' John Mackey. Aschoff takes apart the platitudes of liberal capitalism and offers a solid set of alternatives that stress the collective over the individual, people over profit, and real narratives over cover stories." --Nina Power, author of "One Dimensional Woman" "The New Prophets of Capital "is intellectually serious without succumbing to critical jargon, and Aschoff makes her points both thoughtfully and rigorously."-- Boston Globe "Straightforward, concise and impressive" - CounterPunchMore details
Series
Language
English
Place of publication
London
United Kingdom
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 198 mm
Width: 128 mm
Thickness: 17 mm
Weight
191 gr
ISBN-13
978-1-78168-810-6 (9781781688106)
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Schweitzer Classification
Other editions
Additional editions

Person
Nicole Aschoff is an Editor at Jacobin Magazine and a Lecturer in Sociology at Boston University.