Consumers
2nd Edition
Published on 16. April 2003
Book
Hardback
896 pages
978-0-07-253714-7 (ISBN)
Description
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations (chiefly col.), col. maps, col. ports.
Dimensions
Height: 259 mm
Width: 206 mm
Thickness: 36 mm
Weight
1790 gr
ISBN-13
978-0-07-253714-7 (9780072537147)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part 1: An Overview of Consumer Behavior 1Introduction:The World of Consumers 2The Changing World of Consumption 3The Meaning and Nature of Culture 4Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5Consumer Behaviors and Marketing Strategies 6Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15Consumer Attitudes and Decisions 16Acquiring ThingsPart 5: Postacquistion 17Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse