
The Fast Forward MBA Pocket Reference
Quick Tips, Speedy Solutions, Cutting-Edge Ideas
Paul A. Argenti(Author)
Wiley (Publisher)
2nd Edition
Published on 23. August 2002
Book
Paperback/Softback
XVI, 352 pages
978-0-471-22282-8 (ISBN)
Description
The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever!
When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.
This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.
The Portable MBA
The Fast Forward MBA-- the compact business companion you'll use every day!
* Keep up with the newest ideas in business
* Brush up on the basics you can't do without
* Find direct, practical answers to complicated problems
More details
Product info
Paperback
Series
Edition
2. Auflage
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 22 mm
Weight
603 gr
ISBN-13
978-0-471-22282-8 (9780471222828)
Schweitzer Classification
Other editions
Additional editions

Paul A. Argenti
The Fast Forward MBA Pocket Reference
E-Book
10/2002
2nd Edition
Wiley
€22.99
Available for download
Previous edition
Paul A. Argenti
The Fast Forward MBA Pocket Reference
Book
04/1997
Wiley
€17.90
Article exhausted; check for reprint
Person
PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.
Content
Introduction.
Chapter 1. Strategy.
Chapter 2. Communication.
Chapter 3. Marketing.
Chapter 4. Organizational Behavior.
Chapter 5. Economics.
Chapter 6. Accounting.
Chapter 7. Finance.
Chapter 8. Entrepreneurship.
Chapter 9. International Business.
Chapter 10. The Job Search.
Key Concepts.
Notes.
Index.